Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
If you're relying on a traditional web site, or an open source blogging package for your Web 2.0 presence, you may be investing in a whispering campaign.
A professionally managed advertorial blogsite is a potent marketing platform that combines the power of advertorial content with the benefits of Web 2.0 technologies, giving your message both reach and staying power. Reach comes from search engine optimization, blogosphere referrals, content syndication, social tagging, and so on. The staying power is in the online discoverability and accessibility of your branded content for as long as you wish. So, unlike traditional media forms (print, direct mail, television, radio), your brand equity is reinforced continually over time with near-zero incremental carrying cost.
Search Engine Penetration
A good measure of Web 2.0 platform effectiveness is search engine penetration, that is, how extensively the search engines have indexed your content. To get lots of search engine referrals, you must have lots of pages in the search engines' primary indices. MyST Blogsite achieves much greater search engine penetration than free and open source blogging packages by combining three key elements: content richness, content quality, and search engine optimization (SEO).
Content Richness
It is widely accepted that one important benefit of blogging is the steady stream of relevant content it can produce. MyST Blogsite elevates the science of weblogs by providing a purposed explosion of content. Within a single blogsite, you can easily manage multiple weblogs on varying topics; relevant content from externally written weblogs or other content through automated content syndication; briefing channels that further deliver breaking news on a daily basis; and a rich topic cloud that provides an easy to navigate map of the site's subject matter.
Quality Assurance
Content quality greatly affects how visitors (and search engines) judge the value of content, and by association, your brand. Maintaining consistently high quality content is a great way to rank higher (in both minds and search results) than competing brands. MyST Blogsite clients receive weekly reports that identify quality issues and suggest changes to ensure the site maintains maximum search engine visibility and a quality visitor experience.
Search Engine Optimization (SEO)
SEO is the process of optimizing web content for analysis and valuation by search engine spiders with the goal of increasing the volume and/or quality of web traffic from search engine referrals via "natural" or "organic" search results. MyST Blogsite automatically applies sound search engine optimization principals to every bit of content in your blogsite. This includes every HTML page, every RSS feed, every topic cloud page, and every other machine readable format. It is not uncommon for SEO consultants to charge $500, $1000, $1500 or more per page to optimize existing web content.
Business Intelligence
MyST Blogsite provides secure intelligence channels that contain the latest news from a variety of sources. These private channels are specifically tuned for your needs and are automatically updated on a daily basis to provide authors with a steady stream of hot topic ideas on which to write.
Professionally Managed
A MyST Blogsite is a professionally managed solution. There is no hardware or software to install, update, or maintain. Your blogsite is hosted, on your domain name, in our high-performance data center and includes server management, software upgrades and patches, security monitoring, nightly content backup, 24x7 server monitoring and on-call technicians. You also have access to a complete online support center that includes live support, troubleshooting wizards, comprehensive knowledge base, support subscriptions, and web-based trouble ticket system.
Proven Results
MyST Blogsite is quickly becoming an invaluable part of our overall online marketing strategy. The easy and smooth setup allowed us to launch our advertorial even at the height of our busiest season! And the simplicity of the product is fantastic—we can spotlight our partners through video and advertising as well as add value to the destination guest through outside content. Blogsite's advanced content features really help us maintain highly visible content that is attracting new visitors that are truly interested in our services.
We're just amazed at how well MyST Blogsite performs with search engines. Skiers and travelers from all over the world have found our transportation and resort partners' content quickly and easily and now our blogsite provides instant access to travel conditions for cell phones too! The search visibility and publishing success with MyST Blogsite can't be beaten, and their customer service is impeccable.
MyST Blogsite is a powerful solution that provides us with the flexibility to manage multiple channels and sources of content across both our venture capital and investment banking businesses. We have been very happy with its ability to enhance the visibility of our news and research publications. The analytics tools and client support are excellent.
If you're serious about your brand and need to hit the ground running with a first class blogsite, our team of professionals
is ready to make it happen.
From concept development, through implementation, deployment, and ongoing administration, security, and quality and
performance monitoring, we'll handle the details behind the details.
Getting started is easy. Simply apply for an initial consultation. There is no cost or obligation, but together, we'll make a proper
assessment of your specific needs and help ensure a successful engagement.
Prior to entering into any service engagement with a new client, it is our policy that we hold a pre-engagement consultation. There is NO CHARGE OR OBLIGATION for this consultation but we require this to make a proper assessment of each client's specific needs and help ensure a successful engagement. Meetings are conducted by telephone and are typically 15-30 minutes in length.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
