Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
... in that online conversations happen all over the place.
Hmmm... yes, conversations happen all over the place, but humans (and machines) typically try to create order from chaos. They do this by meta-categorizing information. This seems to be a natural objective in virtual and physical worlds.
One might even conclude that while conversations [about a specific subject] occur everywhere and across all mediums, natural bonds based on say, tags(?) can be used to describe a "conversation channel". This is a virtual channel in that its topology is guided and shaped by tags (in this theoretical example).
People tend to prefer the benefits that channels provide - they create the notion of a "meta-handle" that makes it easier for them to understand, know about, and share. Search engines love channels - they provide clumps of related information that make it easier for them to recommend as a source of knowledge because the content has a certain degree of density about a single topic.
While most MyST Blogsites define separate blogs within a single blogsite as a "channel", the architecture embraces this idea purely as a logical array of like-minded information. The conversations that may occur within and peripheral to a given post (i.e., an item resource in a channel) are not bound to that channel. Topic Cloud automatically exposes relationships that are "channel-less" and our filter-pattern technology allows us to create virtual channels to meet future unknown business requirements.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
