Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Session: Enterprise Search: Running Your Own Search Engine
With the release of MyST/VS™ (vertical search) and its relevance in developing and maintaining enterprise search applications, Bill French, CTO and Co-founder of MyST Technology Partners, Inc., will be presenting a session on Enterprise Search at Search Engine Strategies, August 18 in San Jose, California.
The presentation will focus on organizing and planning an enterprise search strategy as a framework for success. The session will cover topics including...
Unified enterprise search
Planning a search engine
Design and implementation strategies
Managing a search engine with little effort
Creating a search engine in 90 seconds
Most businesses have many Internet domains; a web site, a blogsite, a media room, and perhaps other sites for support or special marketing content. Some of the content may be secure and some is intended only for discovery through extranets or intranets. Internet-based businesses may also have a social forum, a product catalog, or perhaps marketing partners with high-value content about their products and services.
According to Bill, "Creating and managing a multi-domain search solution that comprehensively addresses user requirements present a number of security, technical, and usability challenges. These challenges can be addressed with good planning and design. But the key requirement is to provide your visitors with an on-domain search solution that is comprehensive and leads your visitors to the information that will help them regardless of which content application it happens to reside."
Register today to hear Bill and many other experts including Matt Cutts (Google), Chip Heath (Stanford), and Satya Nadella (Microsoft) covering topics about search engine strategies.
SES San Jose affords delegates the largest learning and networking opportunity of the year, as the 70+ sessions (80% of the sessions are new to the agenda) will cover everything that is search related and the numerous networking parties are back, including the famed Google Dance and Search Bash.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
