Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
A new study finds that blogs can have more impact on purchase decisions than social networks. Blogs provide a trusted resource that may lead to deeper understanding and conversation that influences purchase decisions.
... continue to expand your social media strategy, but focus on rich content that help your prospects and customers understand your businesses' expertise.
I noticed this recent article from ClickZ about social sites versus blogsites as bona-fide business drivers. It appears that while social sites are great for making connections that may lead to new business development projects, purchase decisions are far more influenced by blogs and content based on personal and business expertise.
“The survey also finds consumers are influenced by blogs at the moment of purchase decision. The [blog] channel plays a greater role than social networks, likely because bloggers establish themselves as an authority on a topic, particularly in niche areas, and create a relationship with the consumer.” -- Enid Burns, The ClickZ Network
This is clear evidence that the benefits of business blogging are measurable compared to other social conversation sites. And the readership of blogs is rising at a rapid rate.
"Readership of blogs is on the rise. JupiterResearch noted a 300 percent growth in monthly blog readership in the past four years." -- -- Enid Burns, The ClickZ Network
The take-away is simple; continue to expand your social media strategy, but focus on rich content that help your prospects and customers understand your businesses' expertise.
Blogs can have more impact on purchase decisions than social networks, a new study finds. Blogs create a conversation and trusted resource that influences purchase decision.
Last week, a Wired story claiming blogs are dead hit the web. According to the author, Valleywag reporter Paul Boutin, blogging is passé, made up of nothing more than mainstream media and marketing campaigns.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
