The art of shaping raw web analytics data to help business people understand what’s happening, is a slightly different (but emerging) idea compared to your average web analytics tools such as Google Analytics and WebTrends.

Tools like VisiStat elevate the science of web tracking to provide opportunities to gather business intelligence and actionable marketing and selling tasks. As I mentioned here, I’m surprised that they haven’t realized they’re in the BI (business intelligence) market; VisiStat works on a very different level.

A customer recently contacted me to express her complete satisfaction concerning MyST's integration with VisiStat. While the testimonial is very compelling, I'm unable to disclose any of the parties involved because it relates specifically to the idea of using VisiStat as a real-time business intelligence tool.

"I love Visistat! Here is an example. On Tuesday I contacted a partner to begin getting our application through their approval process. The next day I noticed a visitor in the partner's geographic area who was spending a lot of time on the site looking at everything. When I went to details on the IP I noticed the location was the same town where our new partner is located. Ergo we are on track for getting our application into their approval process. Cool, eh? I also noticed that our blogsite was mentioned in research paper done by three students in Europe because it was getting a lot of traffic; they had posted it on Facebook. Way cool. Love it."

White it's great to monitor raw traffic stats, VisiStat provides many ways to be more aware of business activity.

I recommend you take a close look at features such as page alerts, touch mapping, and visitor identities. Each of these features broaden the possibilities and awareness of how your customers interact with your social media.

If you have particularly complex requirements for tracking your social media, contact us - we know the VisiStat API well.