.

Tips for Registering Your Blogsite

There are many things you can do to increase the reach of your blogsite. This list provides the guideposts for registering your blogs and all available RSS feeds.

Step One - Link To Your Blogsite

One of the simplest and most effective ways to create visibility and give search engines a sense that your content has grown, is to link to your blogsite from your primary website. The connections between the two sites (your blogsite and your website) will be seen as a much larger cloud of influence in most search engines. Do this first.

Step Two - Subscribe to your feeds in MyYahoo!

Create a MyYahoo account and subscribe to all your feeds. This will have an immediate impact on Yahoo's ability to find your content and spider it.

Step Three - Register your feeds with major Blog and RSS Search Engines

Preparing to Register your Blogs and RSS Feeds

Since you probably have more than one blog in your blogsite and multiple RSS feeds, you can prepare for the registration process by creating a Word or NotePad document that has the publicly accessible blog and RSS URL's. This will make it easier to copy and paste them into the various forms.

It's important that you create the list of URL's that are publicly accessible because search engines and crawlers will not be able to access your content in any other way. To get the public URL's, you should start a brand new Web browser window and enter the URL that the public uses to access your blogsite (e.g., myblog.mycompany.com). From this browser, navigate to each weblog and copy the URL in the address bar. If you don't see the word "/public/" in the URL, you haven't accessed your site as a public user. Try closing all browser windows and starting again.

Capturing Each Blog and RSS URL

As you navigate to each blog, copy the blog URL from the browser's address bar into your prep document. Also, while visiting each blog, right click the "rss" syndication option (or orange RSS icon) and select "Copy Shortcut". Also paste this shortcut to the prep document. You'll need both a blog address and RSS address depending on which services you are registering your content.

Capturing Each Briefing Channel RSS URL

As you know, briefing channels also support RSS feeds. This is an important aspect of briefing channels because it provides lots of methods for customers and prospects to intersect with content provided by your blogsite. These feeds also make it possible to obtain greater reach on the Internet, so there are great advantages to registering these feeds.

Select the menu heading for your briefing channels (you'll typically find this on the right navigation pane just below Guest Weblogs). The heading link will display all briefing channels and their respective RSS feed icons in a summary page. Right-click each of the orange RSS icons and select "Copy Shortcut". Paste each address into the prep document.

Registering your Blogs and Feeds

Armed with the preparation document containing a list of URL's, it's time to visit each of the search engines and RSS indexing services listed below. Some services provide good UI's for registering multiple feeds (or blogs), and some suggest you simply send an email to them with the URL's embedded in the message. There are more than one hundred sites where you may register, but the list below is a good start. If you want to be thorough, consider the RSS Specifications list.