Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
An Insightful Perspective on the Emerging World of Content Syndication and Its Present Impact on Internet Marketing
This is a big, big book—more than 550 pages (comprehensive is the word that comes to mind)—but there's also a short version available for those readers that don't have the time to explore RSS in-depth and are only interested in setting up their RSS feed as soon as possible. The e-book also includes more than 55 real-life examples and case studies that will show you how it all works (from the marketing and publishing viewpoint) to help you get the most out of RSS in the shortest possible time.
Pick up a copy and hand the abridged (lightweight version) to your IT guy. ;-)
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
