While blogs are used to create controversy, consensus, understanding, and collaboration, they also provide a model that allows us to guide and plan our own futures. As we write and as we read, we develop memes and ideas that stay with us. Blogs represent the truest form of intellectual capital sharing and management because they're emergent; in the aggregate, they create a balance of thought and opinion. "... blogs are different. How? Maybe the individual blog is different, but I suppose one blog wants to join company with another, for blogs, or clusters of blogs, to join a conversation. In this way, blogs might be like lists: the single voice combines with other voices until, from the bottom up, an overall voice emerges." –Brandon Barr A good example of precisely what Brandon refers to is the University of Michigan Business School Learning Blogosphere [Jan 2008; site no longer online; --ed.] . For a quick sampling of what a mini-blogosphere can do, try searching that collection of dozens of weblogs to see what these students had to say about Oracle or maybe gmail. The use of blogs and the blogosphere are growing exponentially, but the best use case may be something much smaller than all blogs—specifically targeted content for micro-sets of the blogosphere is where we'll find great value and blueprints for tomorrow. | 
