Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Stonyfield Farm of Londenderry, NH has a number of blogs and the data to prove it's a good idea.
Rick Bruner's interview with chief blog person, Christine Halvorson, brings out some interesting data about business blogging and its rewards.
"Our company has experienced phenomenal growth, and we have a certain 'personality' in the world--we care about the environment; about healthy food; about supporting family farms. With growth, we fear losing touch with what is a very loyal and committed customer base, and so our CEO, Gary Hirshberg, saw the blogs as a way to continue to personalize our relationship with our customers." –Christine Halvorson, Stonyfield Farms
Christine Halvorson has a job title many would enjoy: company blogger. The company in question is Stonyfield Farm, which actually maintains four different blogs.
Business Blog Consulting is a blog site devoted to demonstrating how effective weblogs can be for communicating with customers and marketing to new customer prospects.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
