Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
CEOs in most companies are responsible for setting the tone and message of a company. Blogs are probably a good choice for extending the reach of his/her message.
You probably work for a company that has a CEO. How does your CEO communicate with you? An all-hands meeting once a quarter? Maybe a handshake at the Christmas party? It's likely you'd read your CEO's blog if she were writing one.
"Internal audiences also want to hear from the top brass. A blog lets employees know what's happening in their organization and helps manage messaging, sometimes usurping the all-powerful grapevine." –Susan Solomon
Not everyone believes CEO's have what it takes to write a blog—I disagree. Blogs work in many scenarios; pithiness is not a requirement in every case. CEO's are smart people and they surround themselves with communicators that can help.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
