Excerpt from:  Marketing. Communication. Results.
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February 12, 2005

RSS Briefings / RSS Radars: Using RSS for Search Engine Positioning

Getting higher positioning and Internet visibility is possible by leveraging more than one RSS feed.

Multiple RSS feeds apparently have a positive impact on your blogsite. We used to call these RSS Radar Channels and we now refer to them as Blogsite Briefings.

"The thing that I saw the most was that having a multi-feed strategy can get you subscribers and traffic and search engine attention really really quickly." -- Tinu Abayomi-Paul

Blogsites have been doing this for almost two years.  However, just having the feeds on your blogsite is not sufficient to really leverage the power and reach of syndication. Here are some tips to make it work for you.

  1. Use as many briefings channels as you can in your Blogsite (3 for Gold members, and 9 for Platinum members).
  2. Compose briefing titles that reflect subject matter that is important to your business.
  3. Use the synopsis field of your briefings channels to describe the relevance of the content to your targeted audience.
  4. Use the content description field of the briefings channels to give readers additional details about the content.
  5. Tune the briefings channels on a regular basis to make sure they are generating information that's truly relevant to your targeted audience.
  6. Reference the briefings channels in your blog (when it makes sense).
  7. Register the feeds.
Syndication OptionsRSS (Rich Site Summary) Feed Atom Feed OPML (Outline Processor Language) Feed MYST-ML (MyST Markup Language) Content Feed MS-Office Smart Tag Subscription