Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
I've written many things about the success factors in blogging, but this article provides some new and interesting perspectives on getting the most from your weblog.
As usual, Dave Taylor presents a sensible and insightful business discussion about the success factors in blogging.
"I believe that successful blogs are those that engage their audience. It's not about the length or frequency of articles, it's not even about the amount of time the author spends writing each entry, it's not about grammar or punctuation, it's just about being interesting and engaging." -- Dave Taylor
My colleague Steven Streight, Web Usability Analyst, Content Writer, and Blogologist is working on a book about Web Usability and Credibility and sent me a couple of very interesting questions to ponder: "Why did you decide to start a blog?" and "What makes a blog successful?" I answered both, and include them here for discussion.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
