Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
As agencies try to push their way into your blogging communications, be careful to make sure they don't pollute the message.
Good point...
"Hint: weblogs aren't ads. They are conversation tools. They are tools to build relationships with other people (and organizations) in a scalable way." -- The Red Couch
My advice - ad agencies are great for brochures, but people want to read about your company and products from people that make and sell your products.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
