We're not SEO (search engine optimization) experts, but we're smart enough to know that the SEO puzzle is just one piece of a much bigger puzzle. In our view, SEO has many facets - organic search, pay-per-click, pay-per-impression, targeted ads, RSS, syndication, etc. But as Scott Buresh points out, all of this is part of a bigger puzzle - your business requirements for e-commerce. Indeed, Chris Boggs (a search engine expert) believes there is a Ranking Puzzle (to which he claims SEO is a component piece as well as public relations). His article is informative and compelling. "More and more frequently, people are getting into SEO for the wrong reasons (and sometimes for no real reason at all). Achieving high rankings for targeted keyphrases, while an admirable and worthwhile goal, is really only a small piece of the entire online marketing puzzle." -- Scott Buresh I see people spending 90% of their time worrying about one facet of SEO; high ranks on a small number of key terms. Philosophically, this seems like a waste of time. Wouldn't it be better if you could focus on your content and allow the key-terms issue to just happen naturally and without effort? This is what Blogsite is all about. Take 90% of that energy and use it to create compelling stories and information about you company and your products. When you've achieved this realignment of your efforts, you'll be much closer to meeting your overall e-commerce requirements. | 
