Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
There are five key components in a successful MySmartChannels Advertorial Blogsite.
Strategy
Strategy starts the process by identifying your marketing objectives, followed by analysis of your target audience, evaluation of content sources, and set-up of RSS sources. Once the optimized Blogsite is up and running, strategy includes a framework for measuring results and cost-effective maintenance of the program.
Target Audience Analysis
Every target audience is different, with different values and expectations. Understanding the target audience and what it wants and needs is essential to creating an effective blog.
Content Expertise and RSS Aggregation Experience
A high ranking Blogsite means visitors find content they value. Providing such content requires an effective process for original content generation, as well as experience with RSS aggregation and knowledge of other content sources.
Platform
A feature-rich blog/feed platform is critical to achieving a high-performing Blogsite. Key platform features include:
Authored Weblog Channels - Custom content-writing and display area.
Syndicated Guest Weblog Channels - Imports content from partners, industry allies, designated bloggers, contributing writers, and other sources you select.
Public Briefing Channels - Aggregates Really Simple Syndication (RSS) content around designated search terms, providing a no-cost or extremely low-cost means of building rich content valued by your target audience.
Private Intelligence Channels - Essentially, a private RSS-enabled clipping service in a secure area of your optimized Blogsite. Like the public briefing channels, your intelligence channels are easily configured to watch for topics of interest to you, your weblog authors and visitors.
Measurement
An important benefit of marketing blogs is the ability to easily measure their effectiveness and ROI, which allows for straightforward testing and revision of content as needed. Three key metrics are search engine ranking for blog pages, blog site traffic, and blog referrals to your website. Using your web analytics package on your optimized Blogsite, you can measure results for all three of these parameters.
Contact Blogsite Sales today to get started immediately.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
