Imagine you just discovered a writer for a publication that caters to something very specific about your business. You have a blogsite to reach out to journalists like this and one of your blogs is fairly relevant to the content this journalist typically writes about. But you realize that not every post would interest her. How do you target this media person with only the content that she will appreciate? How do you create a "content product" for this writer that won't waste a bit of her time? Doing so (of course) will achieve many things; she'll think you are writing only for her - that's got to have great benefit because journalist have no time to filter and research your information. Blogs and RSS feeds are obvious choices but they typically lack the agility to satisfy a mass market of one. MyST Blogsite is atypical because it provides filter patterns - a mechanism for creating custom blogs that are subsets of your complete blogs. Here's an example... Dr. Mike Magee publishes a blog about publishes an extensive Health Commentary blogsite. Dr. Magee and his guest contributors write about the many facets of health care and health politics. The blogsite is divided into a number of topic areas or "channels" such as Death and Dying, Diet and Nutrition, Patient Advocacy, and so on. A reader can browse (or subscribe to) postings across all channels or within a specific channel. From time to time, the authors write articles about policy reform, but there is no specific "reform" channel. Now, imagine they wanted to publish a specialty feed about specifically on health care reform for a journalist or portal that focuses on this subject. Here's a "virtual" blog channel for health care reform the term "reform" appears in each blog post title: http://healthcommentary.org/public/blog/177931?fp_Name=reform ... and that's not all. MyST Blogsite syndication services adhere to all filter-pattern constructs. This makes it possible to publish a dynamic RSS feed that also contains only the posts about reform: http://healthcommentary.org/public/rss/177931?fp_Name=reform Filter patterns work with blog item titles, summaries, body content, and keywords (tags), and it also supports logical operations such as and, or, and not. This provides a significant advantage over categories because categories do not support ad-hoc context assembly. If you have a blogsite and want to utilize filter patterns to better target your audience, give me a shout. | 
