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        <Description>&lt;p&gt;One might morph the popular real estate adage for applicability to&amp;nbsp;marketing websites:&amp;nbsp; &lt;em&gt;Security, security, security&lt;/em&gt;.&lt;/p&gt;&lt;p&gt;A &lt;a title="Hacked and Attacked: Why?" href="http://sandiegopreviews.com/2008/04/18/hacked-and-attacked-why/" target="_blank"&gt;recent posting by Roberta Murphy&lt;/a&gt; describes how her WordPress-based San Diego Real Estate blog was viciously attacked by unknown entities who tried to delete everything ever written at San Diego Previews, &lt;a title="Luxury Homes Digest" href="http://luxuryhomedigest.com/" target="_blank"&gt;Luxury Homes Digest&lt;/a&gt;, and 18 or so other real estate blog sites.&amp;nbsp; Roberta is understandably angry about the incident which took her site down, leaving some wondering if she was still in the San Diego real estate business.&amp;nbsp; But more deeply, she was left wondering, Why someone would bother to hack her site since it did not contain credit card numbers or other sensitive data?&lt;/p&gt;&lt;p&gt;Having been responsible for the security side of the &lt;a title="Amplify Your Voice on the Web with a Professionally Managed MyST Blogsite" href="item/196675"&gt;MyST Blogsite&lt;/a&gt; infrastructure almost five years now, I certainly sympathize with Roberta.&amp;nbsp; And while I also wonder why some people are driven to such such abusive acts, I have absolutely no doubt that there are lots of such people in the world.&amp;nbsp; Whether its so-called &amp;quot;script kiddies&amp;quot; doing the Internet equivalent of the joy riding, sophisticated criminals executing well-planned schemes, or well-intended (but not so skilled) programmers trying to address legitimate integration requirements, the Internet is teeming with nefarious activity.&lt;/p&gt;&lt;p&gt;Here's a simple rule of thumb:&amp;nbsp; &lt;b&gt;If your site has any significant visibility at all, it will be attacked at some point.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;As I described in my &lt;i&gt;&lt;a title="Compromised WordPress Blogs Become an Army of Hacker Zombies" href="http://faseidl.com/public/item/200919" target="_blank"&gt;FAS Talk&lt;/a&gt;&lt;/i&gt; blog, last month I discovered that a federation of hacked WordPress servers&amp;mdash;over a thousand servers to date&amp;mdash;were (and still are) being used to try to hack into our company web site.&amp;nbsp; At the time I first noticed slower-than-normal server response times, that site was receiving over 50,000 requests per day attempting to gain authoring access.&amp;nbsp; Thankfully, our company web site, like every other advertorial marketing site powered by MyST Blogsite, is protected by multiple security layers and was never actually hacked.&lt;/p&gt;&lt;p&gt;&lt;img style="MARGIN: 0px 10px 3px 0px" alt="Security" src="docs/security-150.jpg" width="150" align="left" border="0" /&gt;MyST SlimeGate&amp;trade; is one of the security layers that protect all commercial sites powered by MyST Blogsite.&amp;nbsp; (There are others; see, for example, &lt;i&gt;&lt;a title="Overly aggressive RSS feed aggregators can cause server performance problems; MyST Blogsite introduces new technology to detect (and reject) egregious offenders." href="public/item/178941"&gt;Fighting Back Against Big, Hungry, Orange Alligators&lt;/a&gt;&lt;/i&gt;.)&amp;nbsp; This layer serves as a blogsite's immune system by killing nefarious requests before they ever reach the blogsite itself and by restricting subsequent access by offending machines through dynamic firewall technology.&amp;nbsp; Once this immune system layer &amp;quot;learned&amp;quot; to recognize requests from compromised WordPress servers, the 50,000 number quickly dropped to about 20 and response times returned to normal.&lt;/p&gt;&lt;p /&gt;&lt;hr /&gt;&lt;em&gt;Do you have&amp;nbsp;a security related story or question? Post a comment below.&lt;/em&gt;&lt;p /&gt;</Description>
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       <Description>&lt;p&gt;Do you wonder how often visitors abandon your Web page before it has finished loading? In his book, &lt;a href="http://www.amazon.com/exec/obidos/ASIN/156205810X/netmechanic-20" target="_blank"&gt;Designing Web Usability&lt;/a&gt;, Jakob Nielsen states that a &lt;strong&gt;fast load time should be your most important design consideration&lt;/strong&gt;. This comes from the Internet's leading usability guru.&lt;/p&gt;&lt;p&gt;Have you noticed [sometimes] when you have lots of posts, your blog page begins to slow down? You might be thinking the problem is your blog server, the blog platform you use, or your blogging service provider. But you shouldn't assume the problem is so easily diagnosed. Before jumping to conclusion, take your blogsite URL over to &lt;a href="http://www.websiteoptimization.com/"&gt;WebsiteOptimization.com&lt;/a&gt; and get a detailed analysis of the performance (or lack thereof). This tool will provide some insights concerning your blog (or website) performance.&lt;/p&gt;&lt;p&gt;Typically, the problem is related to a high number of images or embedded objects. This is usually not a problem for websites because those pages are generally static and contain few embedded objects and images. However, blogs have a greater likelihood of containing things like YouTube videos, flash components that show real estate search and features. Blogs are also a high-velocity content environment -more pages are written in a blogsite in one month than most websites see in a year. So blogs have a higher incidence of performance problems.&lt;/p&gt;&lt;p&gt;If you use lots of photos or embedded resources (IDX is a popular one for real estate) that require scripts and iFrames, your are likely to see display degradation for your pages, especially since most blogs show all posts for the current month or some portion of an adjacent month. Imagine 20 posts, and two thirds of them reference a script-based plugin that is on another server. Each of the 13 requests for the embedded script components must execute across the web to the servers where the information is retrieved before the next embedded object request can be serviced. And your blogsite home page cannot render until all requests are completed. Frankly, I'm surprised this works as well as it does - good thing most of your visitors have a T1, or do they? ;-)&lt;/p&gt;&lt;p&gt;The same issue holds true for images. While your blogsite home page may be just 30k bytes in text, the images might be another 3 to 7 megabytes. All those image requests must come down to the browser and from servers that are likely not where your blog text content is hosted. I see lots of folks using Flickr - notoriously sluggish (at times). But your visitor's browser must wait patiently for all images to fully download before rendering your blog pages unless you've meticulously added HTML&amp;nbsp;height and width attributes for all the images in your pages.&lt;/p&gt;&lt;p&gt;Addressing this issue is not easy, but we've taken an approach in our own &lt;a&gt;platform&lt;/a&gt; that's unique and seems to help. We determined that performance issues could be mitigated if blog posts had a &amp;quot;display context&amp;quot;. This means that when posts are viewed as a collection (i.e., lots of posts together on your blogsite home page), what is displayed could (or should) be different from that which is shown when the post is displayed by itself.&lt;/p&gt;&lt;p&gt;Imagine a post that contains an embedded script component. It displays fully when someone searches Google and lands on that specific post as a page by itself. But, when the post is displayed as part of a collection of many posts, it magically detects the display context and suppresses any calls to the embedded script. You can see an example here - &lt;a href="public/item/201099" target="_blank"&gt;this post&lt;/a&gt; displays the embedded video component when it is shown by itself. But when it is in a collection of posts (such as the &lt;a href="public/blog/76096?archive=Monthly+.2008-04"&gt;April archive&lt;/a&gt;), the video is suppressed.&lt;/p&gt;&lt;p&gt;We call this approach &amp;quot;context scoping&amp;quot; and we've designed a wide range of &amp;quot;scopes&amp;quot; that authors can use to control the display context of any embedded objects, images, videos, graphical quotes, etc. Other interesting use cases for context scoping are immediately apparent once you grasp this idea.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Imagine embedded property ads that display at the footer of your site when (and only when) the visitor is viewing a specific post.&lt;/li&gt;&lt;li&gt;Imagine a contact form that is displayed only when a specific category of post is being viewed.&lt;/li&gt;&lt;li&gt;Imagine a syndicated feed about related news is displayed embedded in a post.&lt;/li&gt;&lt;li&gt;Imagine certain images are displayed in a post only when you are logged into your blog as an author.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;As the velocity, volume, and types of information objects grow in your Web 2.0 content strategy, a key success factor will become performance and agility; display context provides the agility to affect performance (and useability) in positive ways.&lt;/p&gt;</Description>
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      <Description>&lt;p&gt;While Google is big, their notions and philosophies about doing business online are relatively simple and straightforward. Recently, the Google User Experience Team (UX) convened to publish the principles that ought to guide Google design teams worldwide. There are only &lt;a href="http://www.google.com/corporate/ux.html"&gt;ten guidelines&lt;/a&gt;, and they are indeed simple.&lt;/p&gt;&lt;p&gt;A reputable design consultant told me in 1995 &amp;ndash; &amp;ldquo;&lt;i&gt;Never underestimate the power of whitespace&lt;/i&gt;.&amp;rdquo;. The Google homepage obviously embraces this philosophy, although iGoogle represents a slight shift away from the simplicity of this irresistible search solution.&lt;/p&gt;&lt;p&gt;However, there are some that believe the Google user experience is a bit outdated, perhaps needing an AJAX face-lift. This is especially the sentiment for applications such as GMail. I think there&amp;rsquo;s a big difference between a search engine and a business application &amp;ndash; GMail and other Google Apps need to address usability issues that are fundamentally different from user expectations involving search.&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;i&gt;Principle #1&lt;/i&gt;&lt;/b&gt; - &lt;b&gt;&lt;i&gt;Focus on people &amp;ndash; their lives, their work, their dreams.&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;&lt;p /&gt;&lt;p&gt;With this principle in mind, consider how you use search in your daily work. Are you a &amp;ldquo;ruthless&amp;rdquo; searcher? Do you use Google and other search tools to find and focus on exactly what you want?&lt;/p&gt;&lt;p&gt;Typically, you start with Google (worldwide) and you find a domain (preferably a specific page) that provides the exact content you were looking for. Bypassing a home page and going directly to the page that meets your information quest is far more desirable than starting at a home page and browsing for answers. You aren&amp;rsquo;t alone &amp;ndash; in 2008, about 75% of Internet users behave this way because they have learned how to find and access deep-links that provide answers. Part of the reason this percentage is so high is the advent of perma-links &amp;ndash; these are page links that represent a specific idea or answer, or topic. Largely, blogs are responsible for creating &lt;a href="http://en.wikipedia.org/wiki/Permalink"&gt;perma-links&lt;/a&gt; but many content management systems are now using this approach to create more findable and sustainable content.&lt;/p&gt;&lt;p&gt;&lt;a href="http://www.thepomoblog.com/papers/the_cost_of_interaction.htm"&gt;Terry Heaton&lt;/a&gt; recently wrote about this in concert with new statistics from &lt;a href="http://news.bbc.co.uk/2/hi/technology/7417496.stm"&gt;Jacob Neilsen&lt;/a&gt;. The data is clear and supports my past hunches about searchers that &lt;a href="public/item/168002"&gt;hop over short tail terms&lt;/a&gt; to access the long-tail of content. These newly recognized trends also support a hunch I had about the new definition of a home page - every page is the &amp;quot;home page&amp;quot;. ;-)&lt;/p&gt;</Description>
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      <Description>&lt;p&gt;&lt;a title="SiteProNews" href="http://www.sitepronews.com/" target="_blank"&gt;Deltina Hay&lt;/a&gt; recently wrote about &lt;a title="Social Media Newsrooms: The Ultimate Web 2.0 Tool for Busniss" href="http://www.socialmediapower.com/articles/social-media-newsrooms-the-ultimate-web-20-tool-for-your-business/" target="_blank"&gt;social media newsrooms&lt;/a&gt; citing (among many things)... the quote at right.&lt;/p&gt;&lt;p&gt;Her vision is not unlike the general vision of&amp;nbsp;a common newsroom. The premise is that [organizationally], everything about a business or a person is collected into one location for easier findability. This is a noble undertaking &amp;ndash; something that will typically pay big dividends if achieved. However, the topology of Web 2.0 creates (and even rewards) the reverse polarity of this idea. &lt;/p&gt;&lt;p&gt;Memberships in various social networks have managed to scatter your information, not aggregate it. Publishing a blog that is fundamentally separated from your website creates additional content separation; many business people have multiple blogs or regularly contribute in a variety of publishing forums. A del.ici.ous page adds one more place that contains lots of links, but it&amp;rsquo;s still one additional place where your &amp;ldquo;presence&amp;rdquo; is represented. Your Twitter timeline adds to the horizontal disparateness of who you are, where you are, and what you think. Your Jott account scatters information about your future business tasks, and Google Docs (and Google OS) will soon toss another layer of separated business information to the wind. ;-). &lt;/p&gt;&lt;p&gt;Luckily, all these platforms share one thing in common &amp;ndash; XML. They each recognize the benefit of content sharing. However, none of them can serve as the central location where all content can be aggregated &amp;ndash; not even Wordpress (as suggested by the author).&lt;/p&gt;&lt;p&gt;To collect everything suggested by Ms. Hay&amp;nbsp;and present it in a unified way, you need an aggregation server; a piece of technology that can collect, sort, transform, mashup, and present all these disparate information objects as &amp;ldquo;proxy&amp;rdquo; objects. You can&amp;rsquo;t copy the objects because they frequently change &amp;ndash; you must aggregate them in a way that allows them to change in their native locations, while also allowing new conversations (comments) to occur on their representational forms in your social media newsroom. &lt;/p&gt;&lt;p&gt;To demonstrate (a little), if you point your browser to &lt;a title="Global Technologies Corporation" href="http://globaltc.com/" target="_blank"&gt;Global Technologies Corporation&lt;/a&gt;&amp;nbsp;(GTC), you&amp;rsquo;ll see what appears to be a normal website. But the upper right nav pane includes Guest Weblogs &amp;ndash; two of which are mine. &lt;a title="Blogsite: What's New" href="http://globaltc.com/public/aggregate/193690" target="_blank"&gt;Blogsite: What&amp;rsquo;s New&lt;/a&gt; exists within the GTC site, and also &lt;a title="Peripheral Vision" href="http://globaltc.com/public/aggregate/193691" target="_blank"&gt;Peripheral Vision&lt;/a&gt;, another completely different blog that I write. Each are separate blogs but both are available as seamlessly aggregated content into my consulting company website. Note the URL&amp;rsquo;s &amp;ndash; they are each using the &lt;u&gt;&lt;em&gt;MyST aggregation engine&lt;/em&gt;&lt;/u&gt;.&lt;/p&gt;&lt;p&gt;You can see a more pronounced example at &lt;a title="Health Commentary" href="http://healthcommentary.org/" target="_blank"&gt;Health Commentary&lt;/a&gt;, a blogsite designed to aggregate in authors from around the world on the subject of health care. Instead of forcing all the contributors to learn the Health Commentary platform, we simply &amp;ldquo;aggregate&amp;rdquo; select information from wherever these authors are already writing their articles and blog posts.&lt;/p&gt;&lt;p&gt;Building a unified collection of content about a specific individual (for social media newsrooms) is approximately the same challenge. But it&amp;rsquo;s not all a bed of roses &amp;ndash; consider that many social networks are not making feeds publicly available. This represents another challenge for the social media newsroom &amp;ndash; you need another piece of Web 2.0 machinery &amp;ndash; the ability to harvest content via secure means; we do that as well.&lt;/p&gt;&lt;p&gt;Deltina is most definitely on the right track concerning social media newsrooms. If you'd like to explore the idea of your own social media newsroom, give me a &lt;a href="mailto:bfrench@myst-technology.com"&gt;shout&lt;/a&gt;.&lt;/p&gt;</Description>
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      <Description>&lt;p&gt;Recently, a client with an integrated Google CSE contacted me and said - &amp;quot;&lt;em&gt;Hey, my search engine is busted; it won't bring up a post that's in one of my blogs!&lt;/em&gt;&amp;quot;.&lt;/p&gt;
&lt;p&gt;This client is using MyST Blogsite as well a few other blogging platforms and he also uses our newest product MyST/VS&amp;trade;, integrated custom search solution powered by Google. It turns out his custom search engine is fine; but what &lt;span style="font-style: italic; font-weight: bold; text-decoration: underline;"&gt;isn't&lt;/span&gt; fine is the content he was searching for is not in the Google index.&lt;/p&gt;
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&lt;p&gt;As many of you know, I'm a big proponent of a &lt;a href="http://blogsite.com/public/blog/198211" title="Index Footprint: Does Size Matter?" target="_blank"&gt;large and dominant footprint in Google&lt;/a&gt;. I won't rehash my viewpoints on this matter except to point out that with the increasing importance of second-tier search, deep and thorough indexing of our content is even more important. If every bit of your content isn't in the Google index, you will experience an ever-growing competitive disadvantage.&lt;/p&gt;
&lt;p&gt;Many people have challenged my philosophy about thorough indexing in the past; they handily dismissed the benefit of a large Google footprint as a business requirement. With the importance of comprehensive second-tier search, this subjects emerges again; the consequences of a partially indexed body of content are clear - visitors aren't given accurate search results. Missing pages in search results are simply lost opportunities to provide a complete visitor experience that offers up all your content. An incomplete picture of your marketing message may mean the difference between acquiring a new customer, and allowing a prospect to wander off.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Can you Overcome This Problem?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Yes. Fortunately, Google engineers count on the possibility that your content architecture isn't designed well enough to achieve deep and thorough indexing. You can use the Google Sitemap capabilities to submit your unindexed pages directly into your CSE. But, this requires that you know all the URL's of your unindexed pages - a task that could take a fair amount of time to complete. This is not ideal though because you'll have to babysit this process time-and-again to make sure it's kept up to date.&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: bold;"&gt;MyST Products Work Together To Solve This Problem&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;MyST/VS&amp;trade; solves the the issue of incomplete indexing because it has the ability to locate and automatically include unindexed pages left behind by Google's crawlers. And it does this regardless of the blog tool or content management system used. MyST Blogsite&amp;trade; itself works in concert MyST/VS&amp;trade; to provide the most comprehensive indexing possible for Google crawlers.&lt;br /&gt;&lt;/p&gt;
&lt;p&gt;There are some other tricks that can help, so if you're interested in learning more, feel free to &lt;a href="mailto:bfrench@myst-technology.com" target="_blank"&gt;contact me&lt;/a&gt;.&lt;/p&gt;</Description>
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