102767 Resource 76407 24 24 1127058227592 1207232411328 Controlled Business Blogging: Consider Your Business Requirements

Are you a blogger, or are you a business person that blogs?

<P>I fully expected to find a definition of <EM><A title="Wikipedia: Business Blogging" href="http://en.wikipedia.org/wiki/Special:Search?search=business+blogging&amp;go=Go" target=_blank>business blogging</A></EM>&nbsp;in Wikipedia, but it doesn't exist. Even <EM><A title="Wikipedia: Business Blog" href="http://en.wikipedia.org/wiki/Special:Search?search=business+blog" target=_blank>business blog</A></EM> is absent from this wonderful source of knowledge. [Editor's Note: as of January 2008, this entry now redirects to a defintion of <EM><A title="Wikipedia: Corporate Blog" href="http://en.wikipedia.org/wiki/Special:Search?search=corporate+blog" target=_blank>corporate blog</A></EM>.] Perhaps someone should take&nbsp;that task and <A title="Creating Definitions in Wikipedia" href="http://en.wikipedia.org/wiki/Wikipedia:Introduction_2" target=_blank>run with it</A>; English is my second language. ;-)</P> <P>Attempting to define business requirements that build a case for blogging must take into account the purpose for blogging. Typically, people that have come to be experienced bloggers assume that business blogs must (and their writers) must act much like the rest of the blogging community. Perhaps it's important to be as "bloggy" as possible to make sure your business blog&nbsp;fits in. Even so, at the outset, you might want to spend some time reflecting on your station in the blogosphere.</P> <P>There are people that blog for fun, profit, and to encourage social change (and probably many other reasons). These are very experienced people that have excellent Web 2.0 skills and have compe to appreciate the open discource that the blogosphere provides. But there are also domain experts (i.e., business people) that blog; they aren't as skilled in Web 2.0 activities, and they probably don't write as well, but they have great things to offer to the blogosphere.</P> <P>Ask yourself - do you want to be a <EM>blogger</EM>? Or do you want to be a <EM>business person that blogs</EM>. I suspect <A title="The Intuitive Life Business Blog" href="http://www.intuitive.com/blog/index.shtml" target=_blank>Dave Taylor</A> will eventually provide&nbsp;deeper introspection into this question.</P> <P>In any case, you'll find many areas of business where blogging can help you gain competitive advantages; and I'm not simply refering to visibility in search engines. Paul Scrivens has an excellent article about&nbsp;<A title="A Case Against Small Business Blogging" href="http://businesslogs.com/best_practices/a_case_against_small_business_blogging.php" target=_blank>A Case Against Small Business Blogging</A>., although&nbsp;<A title="Vail and Eagle County, CO" href="http://vail.myinfopage.com/" target=_self>vail.myinfopage.com</A> (Local Advertising Blog) would take isssue - business blogs for local trading markets probably have a bright future.</P> <P>While it's&nbsp;likely that your local plumber may not find the time (or much value) for&nbsp;a business blog, she might find value in a business blog that helps her create and manage information [securely] for her accountant, or her suppliers.</P> 9 application/xml false blogging business business blogging business requirements corporate blogging We continually reflect on the requirements for business blogging - here's an inside look at some observations that Teresa Boardman makes about her professional blogging activities. item/193418 No page with that title exists. http://en.wikipedia.org/wiki/Special:Search?search=business+blogging&go=Go A new way to communicate. http://businesslogs.com/ A Blog about the use of Blogs/RSS for local, small to medium sized enterprise. http://vail.myinfopage.com/ Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; Dosware Team Internet Browser; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 bfrench 76.120.48.245 false true false false true 174050 false false true false false false true 76407 blog blogsite/Blogsite/web