106127 Resource 76407 24 1 1130413959997 1201495759955 Controlled Lexus vs BMW

Much can be learned from a good marketing strategy...

I was reading <a title="2006 Lexus IS Chat with Bob Carter, Lexus General Manager" href="http://www.lexus.com/about/news/articles/2005/10/20051000_2.html" target="_blank">this interview</a> concerning the recent launch of the new <a title="Lexus IS Series" href="http://lexus.com/models/is/index.html" target="_blank">Lexus IS</a> series. The response of Bob Carter, Lexus General Manager provides insight into some very good marketing strategy.<blockquote dir="ltr" style="MARGIN-RIGHT: 0px">Journalist: Do you think you will beat BMW's sales of the 3-series?Bob Carter: It's not our goal to compare ourselves with any other manufacturer. I am confident that we have a fantastic vehicle coming to market. Most luxury manufacturers address this segment through vehicles that offer a compromise on either performance or luxury. Lexus has taken a different approach. We are addressing this segment by offering two completely different models. The IS models offer incredible performance with all the luxury you would expect in a Lexus.Journalist: How does Lexus feel the IS250/IS350 compares to the 325i/330i?Bob Carter: The IS is a much better car!!</blockquote>When it comes to cars, if you want luxury and performance, Lexus is probably the car for you.At MyST, we're not in the car business, we're in the advertorial marketing business, but our <a title="Learn more about MyST Blogsite" href="item/192949">MyST Blogsite</a> solution is "The Lexus" of advertorial platforms.  We are committed to delivering both luxury and performance.  Luxury in the sense that we provide marketing officers with the all the comforts of a comprehensive solution that deploys quickly with little or no IT department involvement.  Performance in the sense that MyST Blogsite consistently outperforms other traditional blogging solutions in terms of content quality, search engine penetration, and overall SEO effectiveness. 10 application/xml false advertorial marketing BMW business blog platform business blogging captyx-hook._bottom:featured-bottom corporate blogging Lexus marketing strategy Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 $Admin false true false false true 174050 false false true false false false true 76407 blog blogsite/Blogsite/web