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        <Name>Should My Blogsite Include Google AdSense?</Name>
        <Summary>I hear this question quite a lot, but the answer depends on many things.</Summary>
        <Description>&lt;p&gt;Before deciding if pursuing AdSense in your blog makes sense, consider this point&amp;nbsp;-- &lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;em&gt;Do you want to be a &amp;quot;blogger&amp;quot;, or are&amp;nbsp;you a business person that wants to blog?&lt;/em&gt; &lt;/strong&gt;&lt;/p&gt;&lt;p&gt;These are two very different ideas. If your objective is to monetize your blog writing, AdSense might be a good idea. This suggest you are in the business of &lt;em&gt;writing&lt;/em&gt;. However, some blogsites (arguably, most business blogsites) are intended to monetize writing efforts indirectly through greater awareness for products, thought leadership in a market segment, or creating better communication with prospects and customers; each are forms of monetization of blog writing.&lt;/p&gt;&lt;p&gt;If you are &lt;u&gt;&lt;em&gt;in the business of writing&lt;/em&gt;&lt;/u&gt;, AdSense (and many forms of embedded advertising) make a great deal of sense. However, if your business is &lt;a title="Wealth Coaching" href="http://blog.wealth-coaching.com/" target="_blank"&gt;Wealth-Coaching&lt;/a&gt;&amp;nbsp;(for example), you might want to avoid advertising in your blog because there are risks associated with this activity, just as there are rewards.&lt;/p&gt;&lt;p&gt;One risk is that prospects might get side-tracked by an &lt;a title="Google Adsense - Earn money from relevant ads on your website" href="https://www.google.com/adsense/login/en_US/" target="_blank"&gt;AdSense&lt;/a&gt; link. You should ask your self -- now that I have a reader on my site, should I risk the possibility that this visitor will&amp;nbsp;get sidetracked at the moment when I need their attention the most?&amp;nbsp;And if the answer is yes,&amp;nbsp;will&amp;nbsp;5 or 10&amp;nbsp;cents mitigate that risk? This is not an issue if your &amp;quot;stock-in-trade&amp;quot; is what's on your blogsite. But for most business people, this is not the case.&lt;/p&gt;</Description>
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                  <Title>The good, bad and ugly of contextual ads from Google, Yahoo</Title>

                  <Synopsis>Embarrassing juxtapositions have plagued contextual ads on media sites and blogs. But they can fit well with commercially focused content. Here's a deeper look at the pros and cons of AdSense and ContentMatch.</Synopsis>

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