136186 Resource 76096 91934 91934 1154351816074 1154352317273 Controlled MarketingSherpa study finds Blogging to be Highly Effective B2B Lead Generation Third annual Business Technology Marketing Benchmark Guide places blogs in top five picks for generating leads. <p>MarketingSherpa's third annual Business Technology Marketing Benchmark Guide ranked blogs in the top five for business to business lead generation as rated in a survey of over 1900 marketers of business technology in a report released&nbsp;this June. </p><p>A recent article about the report in the <a href="http://www.isedb.com/db/articles/1498/" target="_blank"><strong>Internet Search Engine Database</strong></a> revealed that &quot;35% of business software marketers and ASPs as well as 33% of those marketing business services rated blogs as highly effective&quot; for generating leads.</p><p dir="ltr"><a href="http://marketingsherpa.com/sample.cfm?ident=29653"><strong>Another article</strong></a> at the MarketingSherpa website about the study revealed the following:</p><blockquote dir="ltr" style="MARGIN-RIGHT: 0px"><p dir="ltr">This year for the first time, blogs have joined top-rated tactics to entice prospects. I suspect this is as much due to the traffic generation from search engine friendliness of blogs to the thought leadership your management team can flaunt to build brand value. </p></blockquote><p dir="ltr">The full report is available <a href="http://www.sherpastore.com/Technology-marketing.html?8930" target="_blank"><strong>here</strong>.</a></p> 9 application/xml false blog marketing blogs and lead generation business blogging business technology marketing business to business lead generation demand generation lead generation MarketingSherpa Free Excerpt of the Report Excerpt of MarketingSherpa's Business Technology Marketing Benchmark Guide = PDF Format http://businesstechnologymarketingdata.marketingsherpa.com/?source+mspr1opt1 Chart on Lead Generation from Business Technology Marketing Benchmark Guide "MarketingSherpa Chart: Highly Effective Lead Generation Offers ? By Type of Technology Being Marketed"- PDF Format http://www.marketingsherpa.com/images/leadgenoffers.gif Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; Media Center PC 4.0) 172.190.226.66 172.190.226.66 tinu false true false false true 174050 false false true false false false true 76096 blog blogsite/Blogsite/web