157029 Resource 76407 24 1 1170301320215 1172681673660 Controlled Can't Find The Time To Blog?

Actually, you already are blogging -- you're just not getting the benefit of it.

Every time you write an email to a customer, prospect, or partner in response to a question, you are blogging. On any given day, business people express their thoughts and provide guidance and information in countless emails, a small portion of which could (and should) be publicly visible. Publishing specific answers to everyday email questions is an ideal way to: <ul><li>… provide answers by reference (instead of value). This affords you the ability to leverage one answer across many potential inquiries and shortens the time-to-information for the people that want to know what you know. Once published, references to answers can be provided by responding with a blog link.</li><li>… create an online knowledge base that serves as a magnet for people looking for domain expertise that you possess.</li><li>… leverage your knowledge as a source of long tail findability.</li></ul> This [idea] is just one sliver of the bigger issue of productivity… In my view, companies are wasting valuable resources answering the same questions repeatedly in a medium where information goes to die. Not every email should be blogged, but almost everyone writes at least a few emails a week that could be transformed into blog posts that are helpful to their overall business cause and pay large dividends when the answer is both findable on the Internet and easily referenced when asked again. Time is one of the things we focused on when we designed Blogsite™… we knew that business people didn’t want to become bloggers. Blogsite™ was designed so that users don’t have to blog as much as you might believe is required. Time is a problem that we address head on. Briefings, intelligence-gathering, Topic Cloud, automated pinging, automated quality checks and multiple outbound and inbound syndications have been combined in one solution to form the definition of a “blogsite” – a definition that is far different from a “blog” – a comprehensive service that reduces the amount of time required to produce and manage an effective business blog. 10 application/xml false business blog time to blog Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; Dosware Team Internet Browser; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 $Admin false true false false true 174050 false false true false false false true 76407 blog blogsite/Blogsite/web