157119 Resource 76407 2154 1 1170388404034 1172958158208 Controlled CEO Weblogs

With little time and numerous responsibilities, should CEOs find time to blog?

<p>Last week <a title="The Economist" href="http://www.economist.com/business/displaystory.cfm?story_id=E1_RVRDVNT" target="_blank">The Economist</a> published an article expressing skepticism regarding the effectiveness of CEO weblogs. Several bloggers have shot back their criticism of the article, adamantly refusing to devalue the importance of blogging in a business context.</p><p>Hundreds of <a title="List of CEO weblogs." href="http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.CEOBlogsList" target="_blank">CEOs are indeed blogging</a> on topics they feel are relevant to their customers, shareholders, employees, and media.&nbsp;Sites like <a title="Blog Business Summit" href="http://blogbusinesssummit.com/" target="_blank">Blog Business Summit</a> endorse the practice by pointing out that search engines love weblogs and that&nbsp;blogging is the best way to get relevant content to the people you want to be listening to you.</p><p>Still, even an enlightened CEO that wants to blog may feel that doing so is beyond his or her capacity without significant reinforcement. MyST blogsites are geared to help in many ways by offering the following:</p><ul><li>Turnkey set up so that technical know-how is not a requirement of getting started.&nbsp; This includes branding of the blogsite to match the look of an existing corporate website.</li><li>Intelligent briefing channels that provide relevant market intelligence behind the scenes. These private channels keep authors in the know, supplying a steady stream of ideas on which they can blog.</li><li>Guest web logs and syndicated news feeds that deliver relevant content to readers while increasing the online visibility of the blogsite beyond that of a standalone blog.</li><li>Analytics that provide insight into topics that have the greatest relevance and/or effectiveness.</li><li>Quality Assurance reports that help keep content quality high, thereby&nbsp;improving SEO effectiveness.</li></ul> 9 application/xml false Blogging Bosses CEO blogs CEO weblogs Corporate blogging Online source for the analysis of world business and current affairs. http://www.economist.com/business/displaystory.cfm?story_id=E1_RVRDVNT Partial list of CEO weblogs. http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.CEOBlogsList Conference and seminar series focused on business blogging. http://blogbusinesssummit.com/ Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; Dosware Team Internet Browser; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 $Admin false true false false true 174050 false false true false false false true 76407 blog blogsite/Blogsite/web