Why Senior Exec Russell Stalters Blogs

163354 Resource 76407 2154 2154 1174683027565 1174940362922 Controlled CEOs Should Find Time to Contribute to Their Company's Weblog

Visitors to a company's blogsite are frequently interested in what the CEO has to say.

There’s a good article in <a title="Interactive Feature: Corporate Speak" href="http://www.adweek.com/aw/magazine/article_display.jsp?vnu_content_id=1003559583" target="_blank">AdWeek</a> this week that talks about corporate and CEO weblogs. It provides several examples of companies that effectively utilize their CEO’s thoughts in the blogosphere. The article points out that most CEOs are not suited to having their own blogs where they provide 100% of the content. However, it’s great when CEOs make appearances from time to time.<a title="Southwest Airlines Blog" href="http://www.blogsouthwest.com/" target="_blank">Southwest Airlines</a> picked several employees, representing a cross-section of their company to contribute to their corporate weblog. There you’ll find contributions from both their president, Colleen Barrett, and CEO, Gary Kelly.The key to a successful corporate weblog is delivering posts that are of interest to your customers. Readers are likely to pay particular attention when a CEO or other corporate leader has something to say. When top executives convey a passion for their business and commitment to their customers, readers attain a positive regard for the company and are more apt to do business with them. 9 application/xml false business blogging CEO weblogs company blog corporate blogging corporate weblog Why Senior Exec Russell Stalters Blogs One CEO gives his reasons for blogging. http://www.blogwriteforceos.com/blogwrite/2007/03/why_senior_exec.html Being tech savvy isn't a job requirement for the CEO who blogs successfully, but honesty, and a commitment to ongoing dialogue, is. Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 carols false true false false true 174050 false false true false false false true 76407 blog blogsite/Blogsite/web