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        <Name>MyST Blogsite Customer Realizes Higher Quality Leads</Name>
        <Summary>Global Forex Trading says improving trust with the company's blogsite is yielding better leads.</Summary>
        <Description>&lt;p&gt;This week MyST co-founder, Bill French, writes about how &lt;a title="Google is a Reputation Engine" href="item/168341"&gt;blogsites help bolster a company&amp;rsquo;s reputation&lt;/a&gt;. Recently Tim Gort, Marketing Communications Manager for &lt;a title="Worldwide Leaders in Online Currency Trading" href="http://forex.gftforex.com/" target="_blank"&gt;Global Forex Trading&lt;/a&gt;, had this to say about his company&amp;rsquo;s blogsite:&lt;/p&gt;&lt;blockquote&gt;&lt;p&gt;&lt;i&gt;&lt;b&gt;&amp;quot;Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer.&amp;quot;&lt;/b&gt;&lt;/i&gt;&lt;/p&gt;&lt;div style="MARGIN-LEFT: 40px"&gt;&amp;ndash;Tim Gort, Marketing Communications Manager&lt;br /&gt;&lt;/div&gt;&lt;div style="MARGIN-LEFT: 40px"&gt;&lt;b&gt;Global Forex Trading&amp;mdash;&lt;i&gt;Worldwide Leaders in Online Currency Trading&lt;/i&gt;&lt;/b&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="MARGIN-LEFT: 40px"&gt;website: &lt;a title="http://www.gftforex.com/" href="http://www.gftforex.com/"&gt;http://www.gftforex.com&lt;/a&gt; | blogsite: &lt;a title="http://forex.gftforex.com/" href="http://forex.gftforex.com/"&gt;http://forex.gftforex.com&lt;/a&gt;&lt;/div&gt;&lt;/blockquote&gt;&lt;p&gt;This statement illustrates the exact point that Bill is making. Used properly, blogsites can strengthen a company&amp;rsquo;s brand and improve its reputation in the markets it serves.&lt;/p&gt;&lt;p&gt;Global Forex Trading (GFT) is a foreign currency dealer that allows traders of almost any size, including individual speculators and small companies, the opportunity to trade the same rates and price movements as the large players who once dominated the foreign exchange market. Not surprisingly, trust and reputation are of the utmost importance for this worldwide leader in online foreign currency exchange. &lt;/p&gt;</Description>
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                  <Title>Google is a Reputation Engine</Title>

                  <Synopsis>While new definitions of "search" continue to emerge, there's no debate that it has changed the way we find information and what we can learn from a search engine.</Synopsis>

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                  <Title>Reputation Mechanisms and Online Trust</Title>

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