Study: 82% of Americans Trust Social Media Before Corporate Sites

171026 Resource 76407 2154 2154 1180970345695 1181003369822 Controlled It's More Important Than Ever for Companies to Join in Online Conversations

Intelligence Briefings help you locate where your business is being discussed and form a repsonse.

Marketing experts now recognize that consumers, talking over the Internet, are having tremendous impact on brand reputation—influence that traditional marketing vehicles can not easily overcome. Whether you like it or not, your company and related industry are being discussed online and the best response for your business is to join the conversation.MyST Blogsites support a feature, known as Intelligence Briefings, that can help you get a leg up on the latest buzz about your business, products, and industry. Armed with that information, you are ready to respond in a number of ways.<ul><li>You can post your own related opinions and solutions on your blogsite, making sure to link back to the sources that inspired your remarks. </li><li>You can add your own commentary to external weblog posts, always referring back to your company’s website, blogsite and related weblog posts if possible. </li><li>When responding to magazine articles, you can utilize copy from a weblog post to create a letter to the editor.</li></ul>Regular interactions in this way have two benefits.  First, you’re able to get your own views out whenever you’re mentioned. Second, by linking to outside references and posting comments that link back to you, you increase the relevancy of your company (in your target market) to search engines.Intelligence Briefings are privately available on your blogsite to authorized subscribers that must enter proper credentials to obtain access. These briefings can be configured to locate particular keywords in wide or targeted areas of the Internet. Members of your marketing team and/or blog contributors subscribe to one or more briefings and are notified only when there are new items to respond to.Keep in mind that your responses should engage and inspire rather than defend or attack. A recent article in <a title="Your Product, Your Company" href="http://www.forbes.com/" target="_blank">Forbes</a> states, "The biggest mistake marketers make when they see the power of the consumer network is that they try to control it, own it or manipulate it. This always fails because the network doesn't care about you and can't be bought." It can, however, be influenced by ongoing delivery of earnest, interesting and timely information. 9 application/xml false brand reputation business weblogs consumer network corporate blogging online reputation writing blog posts Study: 82% of Americans Trust Social Media Before Corporate Sites Summary of consumer study performed by Fleishman-Hillard/National Consumers League http://www.whatsnextblog.com/archives/2007/05/post_97.asp Your Product, Your Customer Delivering your message in a networked world. http://www.forbes.com What are Intelligence Channels Intelligence channels are like having a private clipping service in a secure area of your blogsite. http://blogsite.com/public/item/76572 ...in the battle for the hearts and minds of the American public, companies will have to communicate more with them online. Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.0.12) Gecko/20070508 Firefox/1.5.0.12 127.0.0.1 127.0.0.1 carols false true false false true 174050 false false true false false false true 76407 blog blogsite/Blogsite/web