173277 Resource 76407 2154 21 1182888530362 1182892016133 Controlled Ten Web Site Mistakes that Negatively Impact a Company's Blogsite

The cleanliness of a company's web site can make or break its blogsite.

<p>Occasionally, we hear from a client that seems to be doing everything right with their blogsite&mdash;frequent posts, relevant keywords, on-topic titles, participation in related weblogs, etc.&mdash;yet they're frustrated with the visibility they're getting from the search engines. Often, when we look at their primary web site, we find a number of problems that contribute to low search engine rankings. If you're doing things right with your blogsite, search engines are going to associate it with your web site and if the web site is considered <i>unworthy</i>, your blogsite may carry that same baggage.</p>The following is a list of things to avoid on your primary domain:<ol><li>Don't register your web site with link farm portals that purport to drive traffic to your site simply by being another point on the web that lists you as relevant. The search engines have long since figured out that those portals contain arbitrary lists of domains that have no relevance to each other. Many engines will actually rank you lower for your participation.</li><li>Don't forget to include a link to one or more pertinent locations on your blogsite from your web site.</li><li>Don't have a home page that's so fancy with graphics, audio and other features that it takes greater than 25 seconds to load.</li><li>Don't let the content on your web site become static, boring or outdated.</li><li>Don't include outbound links to sites that are irrelevant to your market or business expertise.</li><li>Don't use Flash or JavaScript menus. These systems obscure the text of your menu items which when visible to search engine spiders can help bolster relevancy.</li><li>Don't assume that Google or other engines have taken the time to index all of your pages. You can see how well your site is indexed by doing a search of the form <b>site:</b><i>DomainName</i>.</li><li>Don't embed relevant content in image maps, Java programs, flash videos and other mechanisms that web spiders can't decipher.</li><li>Don't use frames in your site. A frame is a window that displays content from another domain. Again, frames pose several challenges for web spiders and it's believed that some search engines may even penalize sites that use them.</li><li>Don't use dynamic URLs. Each web page should have a persistent, immutable URL. Web spiders can have difficulty indexing dynamic URLs and much prefer static URLs.</li></ol> 9 application/xml false business expertise online reputation relevant content search engine optimization web site and weblog development web site problems Hyper Dog Blog: Web Development, SEO & Marketing http://www.hyperdogmedia.com/blog/2007/05/06/9-common-web-design-mistakes-prevent-google-from-indexing-your-site/ Free Articles and E-Books for Your Online Business http://onlinebizarticles.wordpress.com/2007/05/10/how-to-make-your-urls-seo-friendly/ Post from DoubleSpark, a UK-Base SEO company http://www.doublespark-seo.co.uk/blog/link-building-mistakes/ Mozilla/5.0 (Macintosh; U; Intel Mac OS X; en-US; rv:1.8.1.4) Gecko/20070515 Firefox/2.0.0.4 127.0.0.1 127.0.0.1 aseidl false true false false true 174050 false false true false false false true 76407 blog blogsite/Blogsite/web