185415 Resource 76407 2154 21 1191600961778 1200798426674 Controlled MyST Blogsite Clients Control Their Domain and Their Content

MyST helps companies establish an online reputation that won't degrade when organizations change hands.

<p>Bill's <a title="Spreading Your Marketing Message Too Thin" href="item/184730">recent post</a> talks about the disgruntled users of ActiveRain that suddenly realized the content they'd been pouring into the ActiveRain community could lose its visibility overnight in the event of an acquisition.&nbsp; This is the case with all free services that control your domain name and content.&nbsp; If they choose to alter the domain name, your previously established visibility is destroyed.&nbsp; You may be able to retrieve your content but once reconstructed elsewhere, that content starts from ground zero with all of the search engines.</p><p>With MyST Blogsite, you own your domain name and have access to your content in several XML formats.&nbsp; If the domain name changes for any reason, you can migrate your content without diminishing your search engine rankings.&nbsp; One of our clients knows this process well. </p><p>When the <a href="http://pfizer.com/">Pfizer Corporation</a> first contacted us, they were looking for a more robust platform for their weblog, HealthPolitics.org.&nbsp; In short order, we were able to import their existing content into a MyST Blogsite and ensure that previously established knowledge of their weblog was transferred to their blogsite.&nbsp; When the site's primary contributor, Dr. Mike Magee, left Pfizer to continue his work as an independent&nbsp;blogger, it was important for his readers to have continued access to the body of work he had built up at HealthPolitics.&nbsp; The HealthPolitics blogsite was discontinued and a re-branded MyST Blogsite was created, <a title="Where People Talk About Health Care" href="http://healthcommentary.org/" target="_blank">HealthCommentary.org</a>.</p><p>Independent consultant, Paul Larson, oversaw construction of the new HealthCommentary blogsite.&nbsp; He describes the process of migrating content from the old to new blogsite as follows:</p><blockquote dir="ltr" style="MARGIN-RIGHT: 0px"><p><i>When we made the decision to re-brand our blogsite in 2007, we faced a challenge: How could we ensure search engine continuity when migrating our old content into the newly branded site? We wanted to protect all of the links and SEO formatting we had carefully constructed prior to our name change. MyST's content migration system worked&nbsp;seamlessly, moving all old content into the new blogsite&nbsp;unobtrusively, quickly and most importantly, without&nbsp;compromising&nbsp;all of our previous SEO work. Testing showed&nbsp;that&nbsp;even our oldest links function perfectly.</i></p><blockquote dir="ltr" style="MARGIN-RIGHT: 0px"><p>&mdash;Paul Larson, President, Paul Larson Communications</p></blockquote></blockquote><p>At MyST, we're dedicated to helping clients establish and extend their online reputation.&nbsp; It's all about enhancing brand awareness not simply having a weblog.</p> 9 application/xml false branding business blogging content migration corporate weblogs online reputation SEO Many companies and people realise just how cheap and easy it is to register a domain name. In fact some people are almost addicted to ... http://www.articlehub.net/article36064.html There are many bloggers who are content in using free blog domains such as blogspot, LiveJournal, and Wordpress.com among many others. This article will discuss the pros and cons of using free blog domains. http://www.writerspace.net/index.php/2007/09/12/tennant-blogger-pros-and-cons-of-using-free-blog-domain/ Measurements and benchmarks for corporate blogs http://falkow.blogsite.com/public/item/81993 What corporate bloggers are saying http://falkow.blogsite.com/public/item/81241 Where People Talk About Health Care http://healthcommentary.org/ When we made the decision to re-brand our blogsite in 2007, we faced a challenge: How could we ensure search engine continuity when migrating our old content into the newly branded site? Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 aseidl 68.40.167.222 false true false false true 174050 false false true false false false true 76407 blog blogsite/Blogsite/web