201268 Resource 174050 24 24 1207526122245 1207526122245 Controlled When a measure becomes a goal it ceases to be a measure.

Perhaps...

However, isn't it logically difficult to transform a goal into a measure? If dollars are a measure, I find it difficult to say that "dollars" are my goal. This is ambiguous and in this sense, I guess it does cease to be a measure because measures are unambiguous by definition. 10 application/xml false Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; Dosware Team Internet Browser; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 bfrench 76.120.48.245 197662 false true false false true 174050 blog blogsite/Blogsite/moderated