Social Media Newsrooms: The Ultimate Web 2.0 Tool for Your Business

206874 Resource 76407 24 21 1213646640937 1219596957177 Controlled Social Media Newsrooms: The Ultimate Web 2.0 Tool for Your Business

One place to send the media, prospective clients, book reviewers, or anyone who wants to know all about you

<a title="SiteProNews" href="http://www.sitepronews.com/" target="_blank">Deltina Hay</a> recently wrote about <a title="Social Media Newsrooms: The Ultimate Web 2.0 Tool for Busniss" href="http://www.socialmediapower.com/articles/social-media-newsrooms-the-ultimate-web-20-tool-for-your-business/" target="_blank">social media newsrooms</a> citing (among many things)... the quote at right.Her vision is not unlike the general vision of a common newsroom. The premise is that [organizationally], everything about a business or a person is collected into one location for easier findability. This is a noble undertaking – something that will typically pay big dividends if achieved. However, the topology of Web 2.0 creates (and even rewards) the reverse polarity of this idea. Memberships in various social networks have managed to scatter your information, not aggregate it. Publishing a blog that is fundamentally separated from your website creates additional content separation; many business people have multiple blogs or regularly contribute in a variety of publishing forums. A del.ici.ous page adds one more place that contains lots of links, but it’s still one additional place where your “presence” is represented. Your Twitter timeline adds to the horizontal disparateness of who you are, where you are, and what you think. Your Jott account scatters information about your future business tasks, and Google Docs (and Google OS) will soon toss another layer of separated business information to the wind. ;-). Luckily, all these platforms share one thing in common – XML. They each recognize the benefit of content sharing. However, none of them can serve as the central location where all content can be aggregated – not even Wordpress (as suggested by the author).To collect everything suggested by Ms. Hay and present it in a unified way, you need an aggregation server; a piece of technology that can collect, sort, transform, mashup, and present all these disparate information objects as “proxy” objects. You can’t copy the objects because they frequently change – you must aggregate them in a way that allows them to change in their native locations, while also allowing new conversations (comments) to occur on their representational forms in your social media newsroom. To demonstrate (a little), if you point your browser to <a title="Global Technologies Corporation" href="http://globaltc.com/" target="_blank">Global Technologies Corporation</a> (GTC), you’ll see what appears to be a normal website. But the upper right nav pane includes Guest Weblogs – two of which are mine. <a title="Blogsite: What's New" href="http://globaltc.com/public/aggregate/193690" target="_blank">Blogsite: What’s New</a> exists within the GTC site, and also <a title="Peripheral Vision" href="http://globaltc.com/public/aggregate/193691" target="_blank">Peripheral Vision</a>, another completely different blog that I write. Each are separate blogs but both are available as seamlessly aggregated content into my consulting company website. Note the URL’s – they are each using the MyST aggregation engine.You can see a more pronounced example at <a title="Health Commentary" href="http://healthcommentary.org/" target="_blank">Health Commentary</a>, a blogsite designed to aggregate in authors from around the world on the subject of health care. Instead of forcing all the contributors to learn the Health Commentary platform, we simply “aggregate” select information from wherever these authors are already writing their articles and blog posts.Building a unified collection of content about a specific individual (for social media newsrooms) is approximately the same challenge. But it’s not all a bed of roses – consider that many social networks are not making feeds publicly available. This represents another challenge for the social media newsroom – you need another piece of Web 2.0 machinery – the ability to harvest content via secure means; we do that as well.Deltina is most definitely on the right track concerning social media newsrooms. If you'd like to explore the idea of your own social media newsroom, give me a <a href="mailto:bfrench@myst-technology.com">shout</a>. 9 application/xml false aggregation Deltina Hay SiteProNews social business requirements social media newsroom XML Social Media Newsrooms: The Ultimate Web 2.0 Tool for Your Business Imagine having just one place to send the media, prospective clients, book reviewers, or anyone who wants to know all about you, your business, or your book-a place... http://www.socialmediapower.com/articles/social-media-newsrooms-the-ultimate-web-20-tool-for-your-business/ Imagine having just one place to send the media, prospective clients, book reviewers, or anyone who wants to know all about you, your business, or your books... Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 aseidl 68.40.167.222 false true false false true 174050 false false true false false false true 76407 blog blogsite/Blogsite/web