208138 Resource 76096 24 21 1214700525552 1229120642588 Controlled MyST Technology Partners Offers FREE Advertorial Seminars

Marketing advertorials, business blogs, and blogs -- what's the difference? To help you understand the science of advertorial marketing with MyST Blogsite®, we've announced the availability of a free comprehensive seminar for your business and staff.

When someone says "you should blog in your business", what does that really mean? Most people know that blogging is like a personal diary; the domain of young people; perhaps politically motivated; or someone who is fascinated with cats. However, if someone is telling you to blog for your business, they’re probably right; they realize that you could achieve greater organic search visibility; or they might understand that you could connect with your target audience at a deeper level; or they instinctively know that you could sell your products or service your customers with less effort and better results. The next question is how? If a friend advises you to get on a plane and fly to Boston to sell your latest product to a recommended prospect, one of the first things you'd probably do is book a flight. Did you consider building your own airplane? So why do so many businesses (when advised to blog) immediately assume they should build and maintain their own blogging solution? This is a difficult question to answer; more likely it’s because people typically hire products to perform jobs that products can do better than they could. This is no different than renting a backhoe when you need to dig a ditch, or renting a car when you arrive in Boston. Businesses make good decisions about outsourcing every day. Choosing the right solution for your advertorial marketing tasks is no different. MyST Blogsite™ is an advertorial marketing platform that can do the job far better than you could ever hope to achieve on your own with a free blog, a cheap blog, or your own internally-developed blogging application. Why? Because the blogging component of advertorial marketing and participating in the conversational web is a small fraction of the tasks required for success. This is an important distinction because (as a business), you also have far more important tasks and obligations to attend to than all of the details and nuances of “blogging”. At MyST we've raised the bar on business blogging and transformed it into advertorial marketing science - behind every detail, is another detail that you don’t have to think about. Every day we look closely at the challenges that business and marketing organizations face, and we improve the solution to make it possible to do less and achieve more with your blogsite. Businesses and marketing organizations should never aspire to be “bloggers” unless they are in the business of blogging. Instead, they should remain focused on what they do well to earn money, and how to benefit from participating in the blogosphere and the conversational web. Do you want to be a "blogger" or a <a title="Inman Connect Conference: Blogging Superstars" href="item/179599">business person that blogs</a>? To really understand how we’ve advanced the science of advertorial marketing, you need to spend about 45 minutes in a free (and interactive) online technical immersion seminar designed specifically to meet your business and marketing requirements. We’re happy to provide these presentations because we know how important the business blogging decision can be. Complete <a href="apply">this form</a> and well design a presentation that’s relevant and informative for your staff. In the seminar we’ll cover the topics listed below and answer direct questions that will help you shape your advertorial marketing strategy while gaining a deep understanding of business blogging and how our platform will address your business requirements. <ul> <li>Introduction of blogs, business blogging, and advertorial marketing.</li> <li>Participating in the blogosphere and the conversational web.</li> <li>The science of content publishing and findability.</li> <li>Simplifying your tasks.</li> <li>Amplifying your effort.Maintaining high content quality.</li> <li>Doing less while achieving more.</li> <li>Behind the scenes (the stuff you needn’t worry about).</li> </ul> Give us a shout; challenge us to educate you in context with your business objectives; fill out <a href="apply">the form</a> today. 10 application/xml false blog business blog marketing advertorial seminar MyST Blogsite is an advertorial marketing platform that can do the job far better than you could ever hope to achieve on your own with a free blog... Why? Because the blogging component of advertorial marketing and participating in the conversational web is a small fraction of the tasks required for success. MySmartChannels/5 (mailto:info@myst-technology.com; MyST Blogsite MetaWeblog API 5.00.1210) 127.0.0.1 127.0.0.1 aseidl 205.145.142.200 false true false false true 174050 false false true false false false true 76096 blog blogsite/Blogsite/web