Anatomy of a Blogsite

232670 Resource 76407 24 1 1243213726361 1243215117974 Controlled Convergence of Website + Blog: Improved Visibility, Agility and Publishing Simplicity

Businesses are always looking for concrete advantages over their competition. The convergence of website and blogsite provide a number of online marketing advantages that cannot be ignored especially in the face of rampant customer adoption of Web 2.0

Many years ago we discussed [internally] a seemingly smart idea and likely trend that’s best described by this question – If blogs inherently create better visibility and serendipitous opportunities for discovery, why not build an entire website on a blog platform? This is a timely question as businesses of many types and sizes have begun to realize the dividends of publishing in more discoverable content formats such as XML and RSS, as well as the general participation in social media and conversational web environments. The trend to integrate blog and social media content into website experiences, and even explicitly merge website and blog content, has already begun. <a title="Value Networks - Make intangibles visible and manageable." href="http://valuenetworks.com/">Value Networks</a>, a 2008 startup specializing in the integration of people processes into business processes, launched their website and blog as a combined entity on the MyST Social Media Platform. <a href="http://www.nupolis.com/">Nupolis</a>, a consulting company that advises communities in matters of social innovation, designed a unified solution with guidance from <a title="Nuance Intelligence - Media Architecture, Digital Evangelism, Research" href="http://nuanceintelligence.com/">Nuance Intelligence</a> to manage their web, blog, conversations, and whitepaper knowledgebase on one publishing platform, <a title="MyST Technology Partners, Inc." href="http://myst-technology.com/">MyST</a>. <a title="Overture Corp - Leading provider of decisioning software solutions." href="http://home.overturecorp.com/">Overture Corp</a>, a mortgage management and decisioning systems provider, determined that a single platform which possess advanced blogging and social media integration capabilities would be far more successful in reducing SEO costs. The term “blogsite” was chosen as our core product namesake for very good reason; a “blogsite” is far greater in scope than a “blog”. MyST Blogsite is the foundation of a comprehensive platform for integrated social media management. In addition to <a title="Anatomy of a Blogsite" href="/docs/Anatomy%20of%20a%20MyST%20Blogsite.pdf">fundamental features</a> such as blog publishing, automated pinging, and integrated quality assurance, the platform is designed to recognize advanced business requirements that are typically discovered once a company has a “blog”. An online marketing strategy that unifies blog and website content, requires a publishing platform that can effortlessly incorporate processes such as integrated document resources, ecommerce integration, and automated pressroom and PR awareness. But the requirements and complexities of tomorrows’ web experience are increasing. Customer expectations are fragmenting across many content delivery modes – some expect RSS (for all content), some expect a strong presence in Twitter, many expect email newsletters, and some want content access on their smartphones. Addressing all these interests (and many more) requires an agile publishing foundation based on XML. The future publishing platform must also embrace the emerging role of the <a title="Is it time for a Chief Social Media Officer?" href="http://blogs.zdnet.com/feeds/?p=1010">chief social media officer</a> (CSMO). This role requires the ability to deliver online content in congruence with activities that cut across many moving parts of an enterprise including (but not limited to) marketing, communications, sales, customer/supplier support, investor relations, R&D, and product management. Evidence continues to mount that the trend to embrace web and blog content under one roof, is expanding. Entrepreneur.com recently published <a href="http://www.msnbc.msn.com/id/30887007/">Build a Website in Blog’s Clothing</a> with the number one goal – providing fresh content. MyST Blogsite provides three means for business to meet this goal – (i) advanced integrated RSS services, (ii) automated content briefing services, and (iii) streamlined authored blog channels. If you’d like to explore the idea of a simplified, yet more powerful, social media publishing model for your website, drop me a <a href="mailto:bfrench@myst-technology.com">note</a>. 9 application/xml blogsite convergence CSMO SEO Web 3.0 website Anatomy of a Blogsite A blogsite is comprised of many components not commonly found in any website or weblog. The definition of a blogsite expands upon the basic idea of 'weblog' to include features that provide additional ways to create visibility and enhance brand awareness and reputation for your company. http://blogsite.com/docs/Anatomy%20of%20a%20MyST%20Blogsite.pdf Yes, It's Time for a Chief Social Media Officer In my mind, the answer is "absolutely", although I would suggest they're more of a priority for companies that have active and ambitious social media strategies (e.g. Dell, IBM, Comcast). http://www.markevanstech.com/2009/04/17/yes-its-time-for-a-chief-social-media-officer/ Build a Website in Blog's Clothing - Entrepreneur.com- msnbc.com Todays blog platforms have turned into so much more than journals, and they're a great way to create and maintain a powerful, user-friendly website for your business. Here's how you can use them to address your site's needs. http://www.msnbc.msn.com/id/30887007/ false The future publishing platform must embrace the emerging role of the chief social media officer. This role requires the ability to deliver online content in congruence with activities that cut across many moving parts of an enterprise including marketing, communications, sales, customer/supplier support, investor relations, R&D, and product management. Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; GTB6; Dosware Team Internet Browser; .NET CLR 1.1.4322; .NET CLR 2.0.50727; InfoPath.1; .NET CLR 3.0.04506.648; .NET CLR 3.5.21022; OfficeLiveConnector.1.3; OfficeLivePatch.0.0) 127.0.0.1 127.0.0.1 $Admin 67.172.146.66 false true false false true 174050 false false true false false false true 233799 Resource 174050 173239 1 1243366420350 1243368168404 Controlled RE: Convergence of Website + Blog: Improved Visibility, Agility and Publishing Simplicity

Just the other day, I read a blog post suggesting that companies kill their primary web site and keep only a blog.  I wrote a response that is quite related to idea here of <a href="http://faseidl.com/public/item/232654" target="_blank" title="Kill Your Website? Not so fast.">melding traditional web content with blog content</a>. 9 application/xml Kill Your Website? Not so fast. The choice between website and blogsite is a false choice. http://faseidl.com/public/item/232654 false Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.4; en-US; rv:1.9.0.10) Gecko/2009042315 Firefox/3.0.10 127.0.0.1 127.0.0.1 68.40.167.222 false true false false true 235758 Resource 174050 173239 173239 1246948101622 1246948101622 Controlled RE: Convergence of Website + Blog: Improved Visibility, Agility and Publishing Simplicity

<a href="http://www.dunk2u.com/">http://www.dunk2u.com/</a> nike Dunk shoes  <a href="http://www.nike-star-shoes.com/%A0">http://www.nike-star-shoes.com/ </a> nike star shoes 10 application/xml true Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; GTB6; CIBA) 127.0.0.1 127.0.0.1 120.33.202.154 false true false false true 76407 blog blogsite/Blogsite/web