235455 Resource 76407 24 21 1246159123687 1246164269123 Controlled Flawed Marketing Strategy: SEO Without Social Media

If you had a CSMO (Chief Social Media Officer), she'd probably design a search optimization strategy that embraced social media for brand awareness and pervasive discoverability of your business.

I've written many times about the intense dependency of social media on your SEO strategy. Since I probably sound like a broken record, I’ll let some other folks (very solid experts) say it for your benefit and better than I ever could. The following articles were each published in the last few weeks and include commentary by Fast Company and other SEO experts. While optimizing specific product pages might have passed for a good SEO strategy three years ago, this is no longer the case. VC’s, CEO’s, CMO’s, IT groups and especially your prospects know this already. Creating an SEO strategy without incorporating the “social media” term is nothing short of a flawed marketing strategy. <ul> <li><a title="You Can't Separate Social Media and SEO" target="_blank" href="http://www.conversationmarketing.com/2008/07/you-cant-separate-social-media-seo.htm">You Can't Separate Social Media and SEO</a></li> <li><a href="http://www.fastcompany.com/blog/rich-brooks/social-media-strategies-small-business/seo-social-media-pbj-web-marketing" target="_blank" title="SEO & Social Media: The PB&J of Web Marketing ">SEO & Social Media: The PB&J of Web Marketing</a></li> <li><a href="http://www.webpronews.com/topnews/2009/03/25/where-social-media-fits-into-the-seo-equation" target="_blank" title="Where Social Media Fits Into the SEO Equation">Where Social Media Fits Into the SEO Equation</a></li> <li><a href="http://medialiteracy.suite101.com/article.cfm/using_seo_and_social_media_marketing_together" target="_blank" title="Using SEO and Social Media Marketing Together">Using SEO and Social Media Marketing Together</a> </li> </ul> 10 application/xml false CSMO marketing strategy SEO social media Salt and pepper, peanut butter and jelly, social media and SEO. These two online marketing strategies are so intertwined that a media marketing campaign cannot ignore one or the other. To be successful online, a business or website needs both. Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.4; en-US; rv:1.9.0.11) Gecko/2009060214 Firefox/3.0.11 127.0.0.1 127.0.0.1 aseidl 68.40.167.222 false true false false true 174050 false false true false false false true 76407 blog blogsite/Blogsite/web