<?xml version="1.0" encoding="UTF-8" standalone="yes"?>
<!--Web 2.0 Content Powered by MyST Blogsite® (http://blogsite.com)-->
<!--A service of MyST Technology Partners, Inc. (http://myst-technology.com)-->
<?xml-stylesheet href="http://blogsite.com/public/styles/etc/object.xsl" type="text/xsl"?>

<?myst-baseUrl http://blogsite.com/public/?>

<MySmartChannels Public="true" UserID="76091" dT="1446" t0="1215511025767">
     <GetChannel_Result>
      <ChannelDomain>
       <Domain>
        <ObjectID>76407</ObjectID>
        <ObjectClass>Domain</ObjectClass>
        <OwnerID ObjectClass="Domain" Title="Blogsite.com Weblogs">76095</OwnerID>
        <CreatedByID ObjectClass="User" Title="$Blogsite">76088</CreatedByID>
        <ModifiedByID ObjectClass="User" Title="$Blogsite">76088</ModifiedByID>
        <CreateTime Title="2004-12-11 15:22:24 EST">1102796544349</CreateTime>
        <ModifyTime Title="2008-06-04 23:12:42 EDT">1212635562117</ModifyTime>
        <SecurityModel>Controlled</SecurityModel>
        <Name>[Weblog] Marketing. Communication. Results.</Name>
        <Summary>Enhancing Internet Visibility, Market Communications, and Public Relations with MyST Blogsites®</Summary>
        <Description/>
       </Domain>
       <ObjectCounts OwnerID="76407">
        <Resource>82</Resource>
       </ObjectCounts>
       <UserPermissions>
        <CanCreateChannelItem>false</CanCreateChannelItem>
        <CanDelete>false</CanDelete>
        <CanDiscover>true</CanDiscover>
        <CanEdit>false</CanEdit>
        <CanEditPermissions>false</CanEditPermissions>
        <CanPublish>false</CanPublish>
        <CanRead>true</CanRead>
       </UserPermissions>
      </ChannelDomain>
      <ChannelProperties>
            <Copyright>2008 MyST Technology Partners, Inc.--All Rights Reserved</Copyright>

            <Legal>This channel is part of the MyST Blogsite blogsite--Powered by MyST Blogsite®.</Legal>

            <Views>
             <View>
              <Name>blog</Name>

              <Model>blogsite/Blogsite/web</Model>

              <Style/>

              <Scheme/>

       </View>

             <View>
              <Name>edit-item</Name>

              <Model>blogsite/Blogsite/right-content</Model>

              <Style/>

              <Scheme/>

       </View>

             <View>
              <Name>left</Name>

              <Model>blogsite/Blogsite/left-content</Model>

              <Style/>

              <Scheme/>

       </View>

             <View>
              <Name>right</Name>

              <Model>blogsite/Blogsite/right-content</Model>

              <Style/>

              <Scheme/>

       </View>

             <View>
              <Name>wide</Name>

              <Model>blogsite/Blogsite/wide-content</Model>

              <Style/>

              <Scheme/>

       </View>

      </Views>

            <Keywords>
             <Keyword>public relations</Keyword>

             <Keyword>blogsite</Keyword>

             <Keyword>blogs</Keyword>

             <Keyword>weblogs</Keyword>

             <Keyword>internet visibility</Keyword>

             <Keyword>search engine optimization</Keyword>

             <Keyword>search engine visibility</Keyword>

             <Keyword>market visibility</Keyword>

             <Keyword>web marketing</Keyword>

             <Keyword>market communications</Keyword>

             <Keyword>archive.blog:Monthly 0 1</Keyword>

             <Keyword>image.description:MyST Blogsite MyST Blogsite®</Keyword>

             <Keyword>image.height:31</Keyword>

             <Keyword>image.link.url:http://blogsite.com</Keyword>

             <Keyword>image.title:MyST Blogsite</Keyword>

             <Keyword>image.url:http://blogsite.com/styles/blogsite/Blogsite/images/blogsite-feed.jpg</Keyword>

             <Keyword>image.width:88</Keyword>

             <Keyword>lang:en-us</Keyword>

             <Keyword>rss.description:full</Keyword>

             <Keyword>rss.limit:15</Keyword>

             <Keyword>captyx-hook._top:weblog-top</Keyword>

             <Keyword>captyx-hook._bottom:weblog-bottom</Keyword>

      </Keywords>

            <Refresh>360</Refresh>

     </ChannelProperties>
      <Items>
       <Item>
        <Resource>
         <ObjectID>205711</ObjectID>
         <ObjectClass>Resource</ObjectClass>
         <OwnerID ObjectClass="Domain" Title="[Weblog] Marketing. Communication. Results.">76407</OwnerID>
         <CreatedByID ObjectClass="User" Title="bfrench">24</CreatedByID>
         <ModifiedByID ObjectClass="User" Title="bfrench">24</ModifiedByID>
         <CreateTime Title="2008-06-02 12:00:15 EDT">1212422415434</CreateTime>
         <ModifyTime Title="2008-06-02 12:02:59 EDT">1212422579927</ModifyTime>
         <SecurityModel>Controlled</SecurityModel>
         <Name>Googley Design: Learning How To Help ‘Ruthless’ Internet Users</Name>
         <Summary>Google employees have plenty of time to think about doing business online, and we can learn a great deal by observing and listening to this giant.</Summary>
         <Description>&lt;p&gt;While Google is big, their notions and philosophies about doing business online are relatively simple and straightforward. Recently, the Google User Experience Team (UX) convened to publish the principles that ought to guide Google design teams worldwide. There are only &lt;a href="http://www.google.com/corporate/ux.html"&gt;ten guidelines&lt;/a&gt;, and they are indeed simple.&lt;/p&gt;&lt;p&gt;A reputable design consultant told me in 1995 &amp;ndash; &amp;ldquo;&lt;i&gt;Never underestimate the power of whitespace&lt;/i&gt;.&amp;rdquo;. The Google homepage obviously embraces this philosophy, although iGoogle represents a slight shift away from the simplicity of this irresistible search solution.&lt;/p&gt;&lt;p&gt;However, there are some that believe the Google user experience is a bit outdated, perhaps needing an AJAX face-lift. This is especially the sentiment for applications such as GMail. I think there&amp;rsquo;s a big difference between a search engine and a business application &amp;ndash; GMail and other Google Apps need to address usability issues that are fundamentally different from user expectations involving search.&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;i&gt;Principle #1&lt;/i&gt;&lt;/b&gt; - &lt;b&gt;&lt;i&gt;Focus on people &amp;ndash; their lives, their work, their dreams.&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;&lt;p /&gt;&lt;p&gt;With this principle in mind, consider how you use search in your daily work. Are you a &amp;ldquo;ruthless&amp;rdquo; searcher? Do you use Google and other search tools to find and focus on exactly what you want?&lt;/p&gt;&lt;p&gt;Typically, you start with Google (worldwide) and you find a domain (preferably a specific page) that provides the exact content you were looking for. Bypassing a home page and going directly to the page that meets your information quest is far more desirable than starting at a home page and browsing for answers. You aren&amp;rsquo;t alone &amp;ndash; in 2008, about 75% of Internet users behave this way because they have learned how to find and access deep-links that provide answers. Part of the reason this percentage is so high is the advent of perma-links &amp;ndash; these are page links that represent a specific idea or answer, or topic. Largely, blogs are responsible for creating &lt;a href="http://en.wikipedia.org/wiki/Permalink"&gt;perma-links&lt;/a&gt; but many content management systems are now using this approach to create more findable and sustainable content.&lt;/p&gt;&lt;p&gt;&lt;a href="http://www.thepomoblog.com/papers/the_cost_of_interaction.htm"&gt;Terry Heaton&lt;/a&gt; recently wrote about this in concert with new statistics from &lt;a href="http://news.bbc.co.uk/2/hi/technology/7417496.stm"&gt;Jacob Neilsen&lt;/a&gt;. The data is clear and supports my past hunches about searchers that &lt;a href="public/item/168002"&gt;hop over short tail terms&lt;/a&gt; to access the long-tail of content. These newly recognized trends also support a hunch I had about the new definition of a home page - every page is the &amp;quot;home page&amp;quot;. ;-)&lt;/p&gt;</Description>
         <ResourceTypeID ObjectClass="ResourceType" Title="Item:Link">9</ResourceTypeID>
         <ContentType>application/xml</ContentType>
         <ContentDocument>
          <ItemProperties>
                <CommonProperties>
                 <Hidden>false</Hidden>

                 <Keywords>
                  <Keyword>Googley Design</Keyword>

                  <Keyword>Jacob Nielsen</Keyword>

                  <Keyword>long tail</Keyword>

                  <Keyword>SEO</Keyword>

                  <Keyword>short tail</Keyword>

       </Keywords>

                 <Links>
                  <Link>
                   <Title>Web users 'getting more ruthless'</Title>

                   <Synopsis>The annual report into web habits by usability guru Jakob Nielsen shows people are becoming much less patient when they go online.</Synopsis>

                   <URL>http://news.bbc.co.uk/2/hi/technology/7417496.stm</URL>

        </Link>

                  <Link>
                   <Title>MyTH: Organic Search Rankings Lower Than Page 3 Achieve Little. | MyST Blogsite®</Title>

                   <Synopsis>Consumers are adapting to the changing Internet topology by using search queries that are more discrete and browsing well beyond the first three search page results to find what they're looking for.</Synopsis>

                   <URL>item/168002</URL>

        </Link>

                  <Link>
                   <Title>The Cost of Interaction</Title>

                   <Synopsis>COST OF INTERACTION: A form of web currency ? the price users are required to pay to view, use, consume or interact with web content.</Synopsis>

                   <URL>http://www.thepomoblog.com/papers/the_cost_of_interaction.htm</URL>

        </Link>

       </Links>

      </CommonProperties>

                <ns3:Details xmlns="urn:MyST-Technology.Structured.Details" xmlns:ns3="urn:MyST-Technology.Structured.Details">
                 <ns3:Collection name="Quote" type="urn:MyST-Technology.Structured.Collection.Captyx.Quote">
                  <ns3:Attribute name="Quote" type="large-text">
                   <ns3:Value>Consumers are now better conditioned and know how to use search engines and with greater efficiency.</ns3:Value>

        </ns3:Attribute>

                  <ns3:Attribute name="Name" type="text" value="Bill French, 2006"/>

                  <ns3:Attribute name="Blog" type="url"/>

                  <ns3:Attribute name="Title" type="text"/>

                  <ns3:Attribute name="Company" type="text"/>

                  <ns3:Attribute name="Web" type="url" value="http://activerain.com/blogsview/15741/Rankings-Up-Traffic-Down"/>

                  <ns3:Attribute name="Icon" type="checkbox" value="true"/>

                  <ns3:Attribute name="Frame" type="text" value="bars"/>

                  <ns3:Attribute name="HTML" type="checkbox" value="false"/>

                  <ns3:Attribute name="Alignment" type="text" value="right"/>

                  <ns3:Attribute name="Text Size" type="text" value="medium"/>

                  <ns3:Attribute name="Container" type="text" value="div"/>

                  <ns3:Attribute name="Container ID" type="text"/>

                  <ns3:Attribute name="Container Class" type="text" value="Quote"/>

                  <ns3:Attribute name="Container Style" type="text"/>

                  <ns3:Attribute name="_captyx.position" type="text" value="_top"/>

                  <ns3:Attribute name="_captyx.embargo" type="checkbox" value="false"/>

                  <ns3:Attribute name="_captyx.scope" type="text"/>

                  <ns3:Attribute name="_captyx.sortkey" type="text"/>

       </ns3:Collection>

      </ns3:Details>

                <RemoteInfo>
                 <UserAgent>Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; Dosware Team Internet Browser; .NET CLR 1.1.4322; .NET CLR 2.0.50727)</UserAgent>

                 <RemoteHost>127.0.0.1</RemoteHost>

                 <RemoteAddr>127.0.0.1</RemoteAddr>

                 <RemoteUser>bfrench</RemoteUser>

                 <ForwardedFor>76.120.48.245</ForwardedFor>

      </RemoteInfo>

     </ItemProperties>
         </ContentDocument>
        </Resource>
        <Shares/>
        <Subjects/>
        <UserPermissions>
         <CanDelete>false</CanDelete>
         <CanDiscover>true</CanDiscover>
         <CanEdit>false</CanEdit>
         <CanEditPermissions>false</CanEditPermissions>
         <CanRead>true</CanRead>
        </UserPermissions>
        <CommentInfo>
         <CommentChannelRef AllowAnonymous="true" Inherited="true">
          <ChannelID ObjectClass="Channel" Title="[Public] Public Comments">174050</ChannelID>
          <UserPermissions>
           <CanCreateChannelItem>false</CanCreateChannelItem>
           <CanDelete>false</CanDelete>
           <CanDiscover>true</CanDiscover>
           <CanEdit>false</CanEdit>
           <CanEditPermissions>false</CanEditPermissions>
           <CanPublish>false</CanPublish>
           <CanRead>true</CanRead>
          </UserPermissions>
         </CommentChannelRef>
         <CommentCount>0</CommentCount>
        </CommentInfo>
       </Item>
       <Item>
        <Resource>
         <ObjectID>206874</ObjectID>
         <ObjectClass>Resource</ObjectClass>
         <OwnerID ObjectClass="Domain" Title="[Weblog] Marketing. Communication. Results.">76407</OwnerID>
         <CreatedByID ObjectClass="User" Title="bfrench">24</CreatedByID>
         <ModifiedByID ObjectClass="User" Title="bfrench">24</ModifiedByID>
         <CreateTime Title="2008-06-16 16:04:00 EDT">1213646640937</CreateTime>
         <ModifyTime Title="2008-06-16 20:09:30 EDT">1213661370511</ModifyTime>
         <SecurityModel>Controlled</SecurityModel>
         <Name>Social Media Newsrooms: The Ultimate Web 2.0 Tool for Your Business</Name>
         <Summary/>
         <Description>&lt;p&gt;&lt;a title="SiteProNews" href="http://www.sitepronews.com/" target="_blank"&gt;Deltina Hay&lt;/a&gt; recently wrote about &lt;a title="Social Media Newsrooms: The Ultimate Web 2.0 Tool for Busniss" href="http://www.socialmediapower.com/articles/social-media-newsrooms-the-ultimate-web-20-tool-for-your-business/" target="_blank"&gt;social media newsrooms&lt;/a&gt; citing (among many things)... the quote at right.&lt;/p&gt;&lt;p&gt;Her vision is not unlike the general vision of&amp;nbsp;a common newsroom. The premise is that [organizationally], everything about a business or a person is collected into one location for easier findability. This is a noble undertaking &amp;ndash; something that will typically pay big dividends if achieved. However, the topology of Web 2.0 creates (and even rewards) the reverse polarity of this idea. &lt;/p&gt;&lt;p&gt;Memberships in various social networks have managed to scatter your information, not aggregate it. Publishing a blog that is fundamentally separated from your website creates additional content separation; many business people have multiple blogs or regularly contribute in a variety of publishing forums. A del.ici.ous page adds one more place that contains lots of links, but it&amp;rsquo;s still one additional place where your &amp;ldquo;presence&amp;rdquo; is represented. Your Twitter timeline adds to the horizontal disparateness of who you are, where you are, and what you think. Your Jott account scatters information about your future business tasks, and Google Docs (and Google OS) will soon toss another layer of separated business information to the wind. ;-). &lt;/p&gt;&lt;p&gt;Luckily, all these platforms share one thing in common &amp;ndash; XML. They each recognize the benefit of content sharing. However, none of them can serve as the central location where all content can be aggregated &amp;ndash; not even Wordpress (as suggested by the author).&lt;/p&gt;&lt;p&gt;To collect everything suggested by Ms. Hay&amp;nbsp;and present it in a unified way, you need an aggregation server; a piece of technology that can collect, sort, transform, mashup, and present all these disparate information objects as &amp;ldquo;proxy&amp;rdquo; objects. You can&amp;rsquo;t copy the objects because they frequently change &amp;ndash; you must aggregate them in a way that allows them to change in their native locations, while also allowing new conversations (comments) to occur on their representational forms in your social media newsroom. &lt;/p&gt;&lt;p&gt;To demonstrate (a little), if you point your browser to &lt;a title="Global Technologies Corporation" href="http://globaltc.com/" target="_blank"&gt;Global Technologies Corporation&lt;/a&gt;&amp;nbsp;(GTC), you&amp;rsquo;ll see what appears to be a normal website. But the upper right nav pane includes Guest Weblogs &amp;ndash; two of which are mine. &lt;a title="Blogsite: What's New" href="http://globaltc.com/public/aggregate/193690" target="_blank"&gt;Blogsite: What&amp;rsquo;s New&lt;/a&gt; exists within the GTC site, and also &lt;a title="Peripheral Vision" href="http://globaltc.com/public/aggregate/193691" target="_blank"&gt;Peripheral Vision&lt;/a&gt;, another completely different blog that I write. Each are separate blogs but both are available as seamlessly aggregated content into my consulting company website. Note the URL&amp;rsquo;s &amp;ndash; they are each using the &lt;u&gt;&lt;em&gt;MyST aggregation engine&lt;/em&gt;&lt;/u&gt;.&lt;/p&gt;&lt;p&gt;You can see a more pronounced example at &lt;a title="Health Commentary" href="http://healthcommentary.org/" target="_blank"&gt;Health Commentary&lt;/a&gt;, a blogsite designed to aggregate in authors from around the world on the subject of health care. Instead of forcing all the contributors to learn the Health Commentary platform, we simply &amp;ldquo;aggregate&amp;rdquo; select information from wherever these authors are already writing their articles and blog posts.&lt;/p&gt;&lt;p&gt;Building a unified collection of content about a specific individual (for social media newsrooms) is approximately the same challenge. But it&amp;rsquo;s not all a bed of roses &amp;ndash; consider that many social networks are not making feeds publicly available. This represents another challenge for the social media newsroom &amp;ndash; you need another piece of Web 2.0 machinery &amp;ndash; the ability to harvest content via secure means; we do that as well.&lt;/p&gt;&lt;p&gt;Deltina is most definitely on the right track concerning social media newsrooms. If you'd like to explore the idea of your own social media newsroom, give me a &lt;a href="mailto:bfrench@myst-technology.com"&gt;shout&lt;/a&gt;.&lt;/p&gt;</Description>
         <ResourceTypeID ObjectClass="ResourceType" Title="Item:Link">9</ResourceTypeID>
         <ContentType>application/xml</ContentType>
         <ContentDocument>
          <ItemProperties>
                <CommonProperties>
                 <Hidden>false</Hidden>

                 <Keywords>
                  <Keyword>aggregation</Keyword>

                  <Keyword>Deltina Hay</Keyword>

                  <Keyword>SiteProNews</Keyword>

                  <Keyword>social business requirements</Keyword>

                  <Keyword>social media newsroom</Keyword>

                  <Keyword>XML</Keyword>

       </Keywords>

                 <Links>
                  <Link>
                   <Title>Social Media Newsrooms: The Ultimate Web 2.0 Tool for Your Business</Title>

                   <Synopsis>Imagine having just one place to send the media, prospective clients, book reviewers, or anyone who wants to know all about you, your business, or your book-a place...</Synopsis>

                   <URL>http://www.socialmediapower.com/articles/social-media-newsrooms-the-ultimate-web-20-tool-for-your-business/</URL>

        </Link>

       </Links>

      </CommonProperties>

                <ns3:Details xmlns="urn:MyST-Technology.Structured.Details" xmlns:ns3="urn:MyST-Technology.Structured.Details">
                 <ns3:Collection name="Quote" type="urn:MyST-Technology.Structured.Collection.Captyx.Quote">
                  <ns3:Attribute name="Quote" type="large-text">
                   <ns3:Value>Imagine having just one place to send the media, prospective clients, book reviewers, or anyone who wants to know all about you, your business, or your books...</ns3:Value>

        </ns3:Attribute>

                  <ns3:Attribute name="Name" type="text" value="Deltina Hay"/>

                  <ns3:Attribute name="Blog" type="url"/>

                  <ns3:Attribute name="Title" type="text"/>

                  <ns3:Attribute name="Company" type="text" value="Social Media Power"/>

                  <ns3:Attribute name="Web" type="url" value="http://www.socialmediapower.com/articles/social-media-newsrooms-the-ultimate-web-20-tool-for-your-business/"/>

                  <ns3:Attribute name="Icon" type="checkbox" value="true"/>

                  <ns3:Attribute name="Frame" type="text" value="bars"/>

                  <ns3:Attribute name="HTML" type="checkbox" value="false"/>

                  <ns3:Attribute name="Alignment" type="text" value="right"/>

                  <ns3:Attribute name="Text Size" type="text" value="medium"/>

                  <ns3:Attribute name="Container" type="text" value="div"/>

                  <ns3:Attribute name="Container ID" type="text"/>

                  <ns3:Attribute name="Container Class" type="text" value="Quote"/>

                  <ns3:Attribute name="Container Style" type="text"/>

                  <ns3:Attribute name="_captyx.position" type="text" value="_top"/>

                  <ns3:Attribute name="_captyx.embargo" type="checkbox" value="false"/>

                  <ns3:Attribute name="_captyx.scope" type="text"/>

                  <ns3:Attribute name="_captyx.sortkey" type="text"/>

       </ns3:Collection>

      </ns3:Details>

                <RemoteInfo>
                 <UserAgent>Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; Dosware Team Internet Browser; .NET CLR 1.1.4322; .NET CLR 2.0.50727)</UserAgent>

                 <RemoteHost>127.0.0.1</RemoteHost>

                 <RemoteAddr>127.0.0.1</RemoteAddr>

                 <RemoteUser>bfrench</RemoteUser>

                 <ForwardedFor>76.120.48.245</ForwardedFor>

      </RemoteInfo>

     </ItemProperties>
         </ContentDocument>
        </Resource>
        <Shares/>
        <Subjects/>
        <UserPermissions>
         <CanDelete>false</CanDelete>
         <CanDiscover>true</CanDiscover>
         <CanEdit>false</CanEdit>
         <CanEditPermissions>false</CanEditPermissions>
         <CanRead>true</CanRead>
        </UserPermissions>
        <CommentInfo>
         <CommentChannelRef AllowAnonymous="true" Inherited="true">
          <ChannelID ObjectClass="Channel" Title="[Public] Public Comments">174050</ChannelID>
          <UserPermissions>
           <CanCreateChannelItem>false</CanCreateChannelItem>
           <CanDelete>false</CanDelete>
           <CanDiscover>true</CanDiscover>
           <CanEdit>false</CanEdit>
           <CanEditPermissions>false</CanEditPermissions>
           <CanPublish>false</CanPublish>
           <CanRead>true</CanRead>
          </UserPermissions>
         </CommentChannelRef>
         <CommentCount>0</CommentCount>
        </CommentInfo>
       </Item>
       <Item>
        <Resource>
         <ObjectID>208621</ObjectID>
         <ObjectClass>Resource</ObjectClass>
         <OwnerID ObjectClass="Domain" Title="[Weblog] Marketing. Communication. Results.">76407</OwnerID>
         <CreatedByID ObjectClass="User" Title="bfrench">24</CreatedByID>
         <ModifiedByID ObjectClass="User" Title="bfrench">24</ModifiedByID>
         <CreateTime Title="2008-07-06 16:27:18 EDT">1215376038444</CreateTime>
         <ModifyTime Title="2008-07-06 16:28:12 EDT">1215376092040</ModifyTime>
         <SecurityModel>Controlled</SecurityModel>
         <Name>Deep and Thorough Indexing is Critical For Custom Search Engines</Name>
         <Summary>Google custom search performance is dependent on how well your content is indexed in Google.</Summary>
         <Description>&lt;p&gt;Recently, a client with an integrated Google CSE contacted me and said - &amp;quot;&lt;em&gt;Hey, my search engine is busted; it won't bring up a post that's in one of my blogs!&lt;/em&gt;&amp;quot;.&lt;/p&gt;
&lt;p&gt;This client is using MyST Blogsite as well a few other blogging platforms and he also uses our newest product MyST/VS&amp;trade;, integrated custom search solution powered by Google. It turns out his custom search engine is fine; but what &lt;span style="font-style: italic; font-weight: bold; text-decoration: underline;"&gt;isn't&lt;/span&gt; fine is the content he was searching for is not in the Google index.&lt;/p&gt;
&lt;p&gt;Many people believe that the simple exercise of creating a custom search engine (CSE) for a blog or collection of web sites automatically causes all content in the domains of the CSE to be included in search results. This is not the case at all; a Google custom search engine can only perform as well as the content that exists in the Google index itself.&lt;/p&gt;
&lt;p&gt;As many of you know, I'm a big proponent of a &lt;a href="http://blogsite.com/public/blog/198211" title="Index Footprint: Does Size Matter?" target="_blank"&gt;large and dominant footprint in Google&lt;/a&gt;. I won't rehash my viewpoints on this matter except to point out that with the increasing importance of second-tier search, deep and thorough indexing of our content is even more important. If every bit of your content isn't in the Google index, you will experience an ever-growing competitive disadvantage.&lt;/p&gt;
&lt;p&gt;Many people have challenged my philosophy about thorough indexing in the past; they handily dismissed the benefit of a large Google footprint as a business requirement. With the importance of comprehensive second-tier search, this subjects emerges again; the consequences of a partially indexed body of content are clear - visitors aren't given accurate search results. Missing pages in search results are simply lost opportunities to provide a complete visitor experience that offers up all your content. An incomplete picture of your marketing message may mean the difference between acquiring a new customer, and allowing a prospect to wander off.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Can you Overcome This Problem?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Yes. Fortunately, Google engineers count on the possibility that your content architecture isn't designed well enough to achieve deep and thorough indexing. You can use the Google Sitemap capabilities to submit your unindexed pages directly into your CSE. But, this requires that you know all the URL's of your unindexed pages - a task that could take a fair amount of time to complete. This is not ideal though because you'll have to babysit this process time-and-again to make sure it's kept up to date.&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: bold;"&gt;MyST Products Work Together To Solve This Problem&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;MyST/VS&amp;trade; solves the the issue of incomplete indexing because it has the ability to locate and automatically include unindexed pages left behind by Google's crawlers. And it does this regardless of the blog tool or content management system used. MyST Blogsite&amp;trade; itself works in concert MyST/VS&amp;trade; to provide the most comprehensive indexing possible for Google crawlers.&lt;br /&gt;&lt;/p&gt;
&lt;p&gt;There are some other tricks that can help, so if you're interested in learning more, feel free to &lt;a href="mailto:bfrench@myst-technology.com" target="_blank"&gt;contact me&lt;/a&gt;.&lt;/p&gt;</Description>
         <ResourceTypeID ObjectClass="ResourceType" Title="Item:Content">10</ResourceTypeID>
         <ContentType>application/xml</ContentType>
         <ContentDocument>
          <ItemProperties>
                <CommonProperties>
                 <Hidden>false</Hidden>

                 <Keywords>
                  <Keyword>CSE</Keyword>

                  <Keyword>custom search engine</Keyword>

                  <Keyword>Google</Keyword>

                  <Keyword>indexing</Keyword>

                  <Keyword>MyST Blogsite?</Keyword>

                  <Keyword>MyST/VS?</Keyword>

       </Keywords>

      </CommonProperties>

                <ns3:Details xmlns="urn:MyST-Technology.Structured.Details" xmlns:ns3="urn:MyST-Technology.Structured.Details">
                 <ns3:Collection name="Quote" type="urn:MyST-Technology.Structured.Collection.Captyx.Quote">
                  <ns3:Attribute name="Quote" type="large-text">
                   <ns3:Value>A Google custom search engine can only perform as well as the content that exists in the Google index itself.</ns3:Value>

        </ns3:Attribute>

                  <ns3:Attribute name="Name" type="text" value="Bill French"/>

                  <ns3:Attribute name="Blog" type="url"/>

                  <ns3:Attribute name="Title" type="text"/>

                  <ns3:Attribute name="Company" type="text" value="MyST Technology Partners, Inc."/>

                  <ns3:Attribute name="Web" type="url" value="http://blogsite.com"/>

                  <ns3:Attribute name="Icon" type="checkbox" value="true"/>

                  <ns3:Attribute name="Frame" type="text" value="bars"/>

                  <ns3:Attribute name="HTML" type="checkbox" value="false"/>

                  <ns3:Attribute name="Alignment" type="text" value="right"/>

                  <ns3:Attribute name="Text Size" type="text" value="medium"/>

                  <ns3:Attribute name="Container" type="text" value="div"/>

                  <ns3:Attribute name="Container ID" type="text"/>

                  <ns3:Attribute name="Container Class" type="text" value="Quote"/>

                  <ns3:Attribute name="Container Style" type="text"/>

                  <ns3:Attribute name="_captyx.position" type="text" value="_top"/>

                  <ns3:Attribute name="_captyx.embargo" type="checkbox" value="false"/>

                  <ns3:Attribute name="_captyx.scope" type="text"/>

                  <ns3:Attribute name="_captyx.sortkey" type="text"/>

       </ns3:Collection>

      </ns3:Details>

                <RemoteInfo>
                 <UserAgent>Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.4; en-US; rv:1.9) Gecko/2008061004 Firefox/3.0</UserAgent>

                 <RemoteHost>127.0.0.1</RemoteHost>

                 <RemoteAddr>127.0.0.1</RemoteAddr>

                 <RemoteUser>bfrench</RemoteUser>

                 <ForwardedFor>76.120.48.245</ForwardedFor>

      </RemoteInfo>

     </ItemProperties>
         </ContentDocument>
        </Resource>
        <Shares/>
        <Subjects/>
        <UserPermissions>
         <CanDelete>false</CanDelete>
         <CanDiscover>true</CanDiscover>
         <CanEdit>false</CanEdit>
         <CanEditPermissions>false</CanEditPermissions>
         <CanRead>true</CanRead>
        </UserPermissions>
        <CommentInfo>
         <CommentChannelRef AllowAnonymous="true" Inherited="true">
          <ChannelID ObjectClass="Channel" Title="[Public] Public Comments">174050</ChannelID>
          <UserPermissions>
           <CanCreateChannelItem>false</CanCreateChannelItem>
           <CanDelete>false</CanDelete>
           <CanDiscover>true</CanDiscover>
           <CanEdit>false</CanEdit>
           <CanEditPermissions>false</CanEditPermissions>
           <CanPublish>false</CanPublish>
           <CanRead>true</CanRead>
          </UserPermissions>
         </CommentChannelRef>
         <CommentCount>0</CommentCount>
        </CommentInfo>
       </Item>
      </Items>
      <Filter>
       <ns3:Archive xmlns:ns3="urn:MyST-Technology.NodeFilter">
        <ns3:ConfigSpec>Monthly 0 1</ns3:ConfigSpec>
       </ns3:Archive>
      </Filter>
      <Archive>
       <ConfigSpec>Monthly 0 1</ConfigSpec>
       <ConfigSpecBase>Monthly</ConfigSpecBase>
       <Name>Monthly</Name>
       <Threshold>0</Threshold>
       <Count>82</Count>
       <Periods>
        <Period Selected="true">
         <Timestamp Title="2008-07-01 00:00:00 EDT">1214884800798</Timestamp>
         <PeriodID>2008-07</PeriodID>
         <Label>July, 2008</Label>
         <Count>1</Count>
        </Period>
        <Period Selected="true">
         <Timestamp Title="2008-06-01 00:00:00 EDT">1212292800798</Timestamp>
         <PeriodID>2008-06</PeriodID>
         <Label>June, 2008</Label>
         <Count>2</Count>
        </Period>
        <Period>
         <Timestamp Title="2008-05-01 00:00:00 EDT">1209614400798</Timestamp>
         <PeriodID>2008-05</PeriodID>
         <Label>May, 2008</Label>
         <Count>2</Count>
        </Period>
        <Period>
         <Timestamp Title="2008-04-01 00:00:00 EST">1207026000798</Timestamp>
         <PeriodID>2008-04</PeriodID>
         <Label>April, 2008</Label>
         <Count>1</Count>
        </Period>
        <Period>
         <Timestamp Title="2008-03-01 00:00:00 EST">1204347600798</Timestamp>
         <PeriodID>2008-03</PeriodID>
         <Label>March, 2008</Label>
         <Count>0</Count>
        </Period>
        <Period>
         <Timestamp Title="2008-02-01 00:00:00 EST">1201842000798</Timestamp>
         <PeriodID>2008-02</PeriodID>
         <Label>February, 2008</Label>
         <Count>3</Count>
        </Period>
        <Period>
         <Timestamp Title="2008-01-01 00:00:00 EST">1199163600798</Timestamp>
         <PeriodID>2008-01</PeriodID>
         <Label>January, 2008</Label>
         <Count>1</Count>
        </Period>
        <Period>
         <Timestamp Title="2007-12-01 00:00:00 EST">1196485200798</Timestamp>
         <PeriodID>2007-12</PeriodID>
         <Label>December, 2007</Label>
         <Count>5</Count>
        </Period>
        <Period>
         <Timestamp Title="2007-11-01 00:00:00 EST">1193893200798</Timestamp>
         <PeriodID>2007-11</PeriodID>
         <Label>November, 2007</Label>
         <Count>2</Count>
        </Period>
        <Period>
         <Timestamp Title="2007-10-01 00:00:00 EDT">1191211200798</Timestamp>
         <PeriodID>2007-10</PeriodID>
         <Label>October, 2007</Label>
         <Count>2</Count>
        </Period>
        <Period>
         <Timestamp Title="2007-09-01 00:00:00 EDT">1188619200798</Timestamp>
         <PeriodID>2007-09</PeriodID>
         <Label>September, 2007</Label>
         <Count>2</Count>
        </Period>
        <Period>
         <Timestamp Title="2007-08-01 00:00:00 EDT">1185940800798</Timestamp>
         <PeriodID>2007-08</PeriodID>
         <Label>August, 2007</Label>
         <Count>4</Count>
        </Period>
        <Period>
         <Timestamp Title="2007-07-01 00:00:00 EDT">1183262400798</Timestamp>
         <PeriodID>2007-07</PeriodID>
         <Label>July, 2007</Label>
         <Count>0</Count>
        </Period>
        <Period>
         <Timestamp Title="2007-06-01 00:00:00 EDT">1180670400798</Timestamp>
         <PeriodID>2007-06</PeriodID>
         <Label>June, 2007</Label>
         <Count>4</Count>
        </Period>
        <Period>
         <Timestamp Title="2007-05-01 00:00:00 EDT">1177992000798</Timestamp>
         <PeriodID>2007-05</PeriodID>
         <Label>May, 2007</Label>
         <Count>3</Count>
        </Period>
        <Period>
         <Timestamp Title="2007-04-01 00:00:00 EST">1175403600798</Timestamp>
         <PeriodID>2007-04</PeriodID>
         <Label>April, 2007</Label>
         <Count>2</Count>
        </Period>
        <Period>
         <Timestamp Title="2007-03-01 00:00:00 EST">1172725200798</Timestamp>
         <PeriodID>2007-03</PeriodID>
         <Label>March, 2007</Label>
         <Count>4</Count>
        </Period>
        <Period>
         <Timestamp Title="2007-02-01 00:00:00 EST">1170306000798</Timestamp>
         <PeriodID>2007-02</PeriodID>
         <Label>February, 2007</Label>
         <Count>4</Count>
        </Period>
        <Period>
         <Timestamp Title="2007-01-01 00:00:00 EST">1167627600798</Timestamp>
         <PeriodID>2007-01</PeriodID>
         <Label>January, 2007</Label>
         <Count>2</Count>
        </Period>
        <Period>
         <Timestamp Title="2006-12-01 00:00:00 EST">1164949200798</Timestamp>
         <PeriodID>2006-12</PeriodID>
         <Label>December, 2006</Label>
         <Count>0</Count>
        </Period>
        <Period>
         <Timestamp Title="2006-11-01 00:00:00 EST">1162357200798</Timestamp>
         <PeriodID>2006-11</PeriodID>
         <Label>November, 2006</Label>
         <Count>1</Count>
        </Period>
        <Period>
         <Timestamp Title="2006-10-01 00:00:00 EDT">1159675200798</Timestamp>
         <PeriodID>2006-10</PeriodID>
         <Label>October, 2006</Label>
         <Count>2</Count>
        </Period>
        <Period>
         <Timestamp Title="2006-09-01 00:00:00 EDT">1157083200798</Timestamp>
         <PeriodID>2006-09</PeriodID>
         <Label>September, 2006</Label>
         <Count>1</Count>
        </Period>
        <Period>
         <Timestamp Title="2006-08-01 00:00:00 EDT">1154404800798</Timestamp>
         <PeriodID>2006-08</PeriodID>
         <Label>August, 2006</Label>
         <Count>1</Count>
        </Period>
        <Period>
         <Timestamp Title="2006-07-01 00:00:00 EDT">1151726400798</Timestamp>
         <PeriodID>2006-07</PeriodID>
         <Label>July, 2006</Label>
         <Count>0</Count>
        </Period>
        <Period>
         <Timestamp Title="2006-06-01 00:00:00 EDT">1149134400798</Timestamp>
         <PeriodID>2006-06</PeriodID>
         <Label>June, 2006</Label>
         <Count>0</Count>
        </Period>
        <Period>
         <Timestamp Title="2006-05-01 00:00:00 EDT">1146456000798</Timestamp>
         <PeriodID>2006-05</PeriodID>
         <Label>May, 2006</Label>
         <Count>1</Count>
        </Period>
        <Period>
         <Timestamp Title="2006-04-01 00:00:00 EST">1143867600798</Timestamp>
         <PeriodID>2006-04</PeriodID>
         <Label>April, 2006</Label>
         <Count>1</Count>
        </Period>
        <Period>
         <Timestamp Title="2006-03-01 00:00:00 EST">1141189200798</Timestamp>
         <PeriodID>2006-03</PeriodID>
         <Label>March, 2006</Label>
         <Count>1</Count>
        </Period>
        <Period>
         <Timestamp Title="2006-02-01 00:00:00 EST">1138770000798</Timestamp>
         <PeriodID>2006-02</PeriodID>
         <Label>February, 2006</Label>
         <Count>0</Count>
        </Period>
        <Period>
         <Timestamp Title="2006-01-01 00:00:00 EST">1136091600798</Timestamp>
         <PeriodID>2006-01</PeriodID>
         <Label>January, 2006</Label>
         <Count>3</Count>
        </Period>
        <Period>
         <Timestamp Title="2005-12-01 00:00:00 EST">1133413200798</Timestamp>
         <PeriodID>2005-12</PeriodID>
         <Label>December, 2005</Label>
         <Count>0</Count>
        </Period>
        <Period>
         <Timestamp Title="2005-11-01 00:00:00 EST">1130821200798</Timestamp>
         <PeriodID>2005-11</PeriodID>
         <Label>November, 2005</Label>
         <Count>3</Count>
        </Period>
        <Period>
         <Timestamp Title="2005-10-01 00:00:00 EDT">1128139200798</Timestamp>
         <PeriodID>2005-10</PeriodID>
         <Label>October, 2005</Label>
         <Count>2</Count>
        </Period>
        <Period>
         <Timestamp Title="2005-09-01 00:00:00 EDT">1125547200798</Timestamp>
         <PeriodID>2005-09</PeriodID>
         <Label>September, 2005</Label>
         <Count>1</Count>
        </Period>
        <Period>
         <Timestamp Title="2005-08-01 00:00:00 EDT">1122868800798</Timestamp>
         <PeriodID>2005-08</PeriodID>
         <Label>August, 2005</Label>
         <Count>1</Count>
        </Period>
        <Period>
         <Timestamp Title="2005-07-01 00:00:00 EDT">1120190400798</Timestamp>
         <PeriodID>2005-07</PeriodID>
         <Label>July, 2005</Label>
         <Count>2</Count>
        </Period>
        <Period>
         <Timestamp Title="2005-06-01 00:00:00 EDT">1117598400798</Timestamp>
         <PeriodID>2005-06</PeriodID>
         <Label>June, 2005</Label>
         <Count>0</Count>
        </Period>
        <Period>
         <Timestamp Title="2005-05-01 00:00:00 EDT">1114920000798</Timestamp>
         <PeriodID>2005-05</PeriodID>
         <Label>May, 2005</Label>
         <Count>3</Count>
        </Period>
        <Period>
         <Timestamp Title="2005-04-01 00:00:00 EST">1112331600798</Timestamp>
         <PeriodID>2005-04</PeriodID>
         <Label>April, 2005</Label>
         <Count>2</Count>
        </Period>
        <Period>
         <Timestamp Title="2005-03-01 00:00:00 EST">1109653200798</Timestamp>
         <PeriodID>2005-03</PeriodID>
         <Label>March, 2005</Label>
         <Count>2</Count>
        </Period>
        <Period>
         <Timestamp Title="2005-02-01 00:00:00 EST">1107234000798</Timestamp>
         <PeriodID>2005-02</PeriodID>
         <Label>February, 2005</Label>
         <Count>5</Count>
        </Period>
        <Period>
         <Timestamp Title="2005-01-01 00:00:00 EST">1104555600798</Timestamp>
         <PeriodID>2005-01</PeriodID>
         <Label>January, 2005</Label>
         <Count>4</Count>
        </Period>
        <Period>
         <Timestamp Title="2004-12-01 00:00:00 EST">1101877200798</Timestamp>
         <PeriodID>2004-12</PeriodID>
         <Label>December, 2004</Label>
         <Count>2</Count>
        </Period>
       </Periods>
      </Archive>
     </GetChannel_Result>
    </MySmartChannels>
