Like It or Not, Blogs Have Legs

82728 Resource 76407 24 1 1106525885801 1201548912339 Controlled Blogosphere: Blueprint for the Future

There's no escaping it--blogs are here to stay. But few of us have realized that they represent the fabric of the future.

While blogs are used to create controversy, consensus, understanding, and collaboration, they also provide a model that allows us to guide and plan our own futures. As we write and as we read, we develop memes and ideas that stay with us. Blogs represent the truest form of intellectual capital sharing and management because they're emergent; in the aggregate, they create a balance of thought and opinion."... blogs are different. How? Maybe the individual blog is different, but I suppose one blog wants to join company with another, for blogs, or clusters of blogs, to join a conversation. In this way, blogs might be like lists: the single voice combines with other voices until, from the bottom up, an overall voice emerges." –<a title="Brandon Bar" href="http://texturl.net/" target="_blank">Brandon Barr</a>A good example of precisely what Brandon refers to is the University of Michigan Business School Learning Blogosphere [Jan 2008; site no longer online; --ed.] . For a quick sampling of what a mini-blogosphere can do, try searching that collection of dozens of weblogs to see what these students had to say about Oracle or maybe gmail.The use of blogs and the blogosphere are growing exponentially, but the best use case may be something much smaller than all blogs—specifically targeted content for micro-sets of the blogosphere is where we'll find great value and blueprints for tomorrow. 9 application/xml false blog site blogosphere Like It or Not, Blogs Have Legs The blogosphere has evolved into a sphere of memes and ideas that are constantly shaped by the millions of web users who write, read and comment on blogs. http://www.wired.com/news/culture/0,1284,66336,00.html University of Michigan Business School Learning Blogosphere An aggregation of dozens of student blogs to create a blog site--a micro-blogosphere--about classroom experience. http://myst-technology.com/mysmartchannels/public/blog/47373 Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 $Admin false true false false true 174050 false false true false false false true 76407 blog blogsite/Blogsite/web