83511 Resource 76096 24 1 1107058142176 1201573174811 Controlled Business Blog Case Study

Stonyfield Farm of Londenderry, NH has a number of blogs and the data to prove it's a good idea.

<p><a title="Business Blog Case Study: Stonyfield Farm" href="http://www.businessblogconsulting.com/2004/12/business_blog_c" target="_blank">Rick Bruner's</a> interview with chief blog person, <a title="Christine Halvorson" href="http://www.stonyfield.com/Contact/" target="_blank">Christine Halvorson</a>, brings out some interesting data about business blogging and its rewards.</p><blockquote dir="ltr" style="MARGIN-RIGHT: 0px"><p>&quot;<em>Our company has experienced phenomenal growth, and we have a certain 'personality' in the world--we care about the environment; about healthy food; about supporting family farms.&nbsp; With growth, we fear losing touch with what is a very loyal and committed customer base, and so our CEO, Gary Hirshberg, saw the blogs as a way to continue to personalize our relationship with our customers</em>.&quot; &ndash;Christine Halvorson, Stonyfield Farms</p></blockquote> 9 application/xml false business blog site Christine Halvorson Rick Bruner Stonyfield Farm Christine Halvorson has a job title many would enjoy: company blogger. The company in question is Stonyfield Farm, which actually maintains four different blogs. http://www.businessblogconsulting.com/2004/12/business_blog_c A chance for you to look inside Stonyfield and get to know us, and us to know you. http://stonyfieldfarm.com/weblog/ Business Blog Consulting is a blog site devoted to demonstrating how effective weblogs can be for communicating with customers and marketing to new customer prospects. http://www.businessblogconsulting.com/ Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 $Admin false true false false true 174050 false false true false false false true 76096 blog blogsite/Blogsite/web