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        <Name>Google PageRank, Broken Links, and Link Attributes</Name>
        <Summary>Broken links affect your search engine visibility and link attributes (such as title) can do amazing things to help your visibility.</Summary>
        <Description>&lt;p&gt;Stop sweating how good your PageRank number is and focus on important stuff like links.&lt;/p&gt;&lt;p&gt;At Blogsite.com we test every link for you every week. If you see &lt;a title="How do broken links effect rankings and page rank?" href="http://www.webproworld.com/viewtopic.php?t=37896&amp;start=0&amp;postdays=0&amp;postorder=asc&amp;highlight=&amp;sid=303a29956d30a0bc73060affb48f555f" target="_blank"&gt;broken links&lt;/a&gt; in the Quality Assurance reports, fix those first, then regroup and attend to the smaller issues. Broken links send a signal to Google (and other engines)&amp;mdash;&amp;quot;Dead End!&amp;quot; Search engines do not recommend sites that work poorly or have poor content.&lt;/p&gt;&lt;p&gt;As for link titles, this is huge. Mouse-over the WebProWorld link below. See the tool tip? That's the title tag for that link. Use them; they will increase your Internet visibility big time. And if the title tag is identical to the title of the page referenced, even better. Get used to adding title attributes because Blogsite.com will soon test these as part of its quality assurance reports. ;-)&lt;/p&gt;&lt;p&gt;Regarding &lt;a title="Google Technology" href="http://www.google.com/technology/" target="_blank"&gt;PageRank&lt;/a&gt;, this is old news but worthy of a revisit:&lt;/p&gt;&lt;p&gt;&lt;em&gt;&amp;quot;The heart of our software is PageRank.&amp;quot; This quote, from Google's PageRank description page, contradicts opinions and hypothesis posted on forums, blogs and articles around the web. One search developer even called PageRank &amp;quot;a silly idea in practice.&amp;quot; Evidence points to Google not using &amp;quot;classic PageRank&amp;quot; in their algorithm at all these days, and &lt;a class="postlink" title="WebmasterWorld" href="http://www.webmasterworld.com/forum3/17636.htm" target="_blank"&gt;many consider it all but dead&lt;/a&gt;.&amp;quot;&lt;/em&gt; &amp;ndash;&lt;a title="Google's Broken Heart: PageRank Under Attack" href="http://www.webproworld.com/viewtopic.php?t=18414" target="_blank"&gt;WebProWorld&lt;/a&gt;&lt;/p&gt;</Description>
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                  <Title>How do broken links effect rankings and page rank?</Title>

                  <Synopsis>The links have now been fixed and I was curious if anyone can help me understand if this has been the cause of a drop in rankings and page rank with Google. </Synopsis>

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                  <Title>Google's Broken Heart: PageRank Under Attack</Title>

                  <Synopsis>One search developer even called PageRank "a silly idea in practice." Evidence points to Google not using "classic PageRank" in their algorithm at all these days, and many consider it all but dead. </Synopsis>

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