Attention, CEOs: It's Time to Blog

84013 Resource 76407 24 21 1107666222501 1108824465448 Controlled Is it time for CEOs to take up blogging?

CEOs in most companies are responsible for setting the tone and message of a company. Blogs are probably a good choice for extending the reach of his/her message.

You probably work for a company that has a CEO. How does your CEO communicate with you? An all-hands meeting once a quarter? Maybe a handshake at the Christmas party? It's likely you'd read your CEO's blog if she were writing one."Internal audiences also want to hear from the top brass. A blog lets employees know what's happening in their organization and helps manage messaging, sometimes usurping the all-powerful grapevine." –<a title="Susan Solomon" href="http://www.marketingprofs.com/5/solomon1.asp" target="_blank">Susan Solomon</a>Not everyone believes CEO's have <a title="Seth Godin" href="http://sethgodin.typepad.com/seths_blog/2004/10/beware_the_ceo_.html" target="_blank">what it takes</a> to write a blog—I disagree. Blogs work in many scenarios; pithiness is not a requirement in every case. CEO's are smart people and they surround themselves with <a title="PR and its Role in CEO and Corporate Blogs" href="item/81796" target="_blank">communicators that can help</a>. 9 application/xml false ceo blogging ceo weblogs Attention, CEOs: It's Time to Blog New-school thinking elevates blogging to a much different sphere of influence. http://www.marketingprofs.com/5/solomon1.asp BlogWrite for CEOs Debbie Weil on how to write a thought leadership blog: tips, resources and blog coaching for CEOs & high-level execs. http://blogwrite.blogs.com/blogwrite/2004/11/seth_godin_on_c.html PR and its Role in CEO and Corporate Blogs It's likely that many more corporate communicators will get involved in blogging, but not in the way you might first think. http://blogsite.com/public/item/81796 Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; Maxthon; .NET CLR 1.0.3705; .NET CLR 1.1.4322) 68.42.141.35 68.42.141.35 aseidl false true false false true 174050 false false true false false false true 76407 blog blogsite/Blogsite/web