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        <Name>LSI: Latent Semantic Indexing</Name>
        <Summary>LSI is all about relevance and this couldn't be more relevant to what we try to achieve with our blogsites.</Summary>
        <Description>&lt;p&gt;I've said it many times - &lt;em&gt;write about your business; stay on message; concentrate on communicating with new and existing customers, and&amp;nbsp;your visibility on the Internet will increase&lt;/em&gt;. The idea here is to create a cloud where new customers may find you based on search queries that you did not (and cannot) predict with any accuracy.&lt;/p&gt;&lt;p&gt;This is a model that runs in the face of many things we believe to be true about search engine optimization. Predicting what people will type when searching for you is a difficult proposition because it's a process that doesn't factor in problems that people have, and what they look for to solve those problems.&lt;/p&gt;&lt;p&gt;To me, going after a narrow set of very specific keywords is risky - it puts your SEO strategy in one basket. Wouldn't it make sense to allow your own writing define the key-terms and phrases in a context that supports the likely problem domains that your target audience experiences?&lt;/p&gt;&lt;p&gt;Along comes LSI (&lt;a title="How Does Google Use Latent Semantic Indexing (LSI)?" href="http://www.wilsonweb.com/seo/google-lsi.htm" target="_blank"&gt;Latent Semantic Indexing&lt;/a&gt;) and all of sudden, &lt;em&gt;&lt;strong&gt;keywords are de-emphasized&lt;/strong&gt;&lt;/em&gt;. Not only are they de-emphasized, the keywords used to find a particular post don't even have to be &lt;em&gt;&lt;strong&gt;in&lt;/strong&gt;&lt;/em&gt; the blog post!&lt;/p&gt;&lt;p&gt;If we can assume that search engines are leaning toward LSI implementations (and it seems they &lt;a title="Facts of the week: Google and latent semantic analysis" href="http://www.axandra.com/news/newsletter147.htm#facts" target="_blank"&gt;already have&lt;/a&gt;), it places the burdon of discoverability on&amp;nbsp;specific&amp;nbsp;ideas and thoughts&amp;nbsp;expressed in a context that is meaningful and clear. The latest indexing shake-up in Google may be an indication of things to come.&lt;/p&gt;&lt;p&gt;&amp;quot;&lt;em&gt;Latent semantic indexing helps search engines to find out what a web page is all about&lt;/em&gt;.&amp;quot; -- &lt;a title="Axandra Newsletter" href="http://www.axandra.com/index.htm" target="_blank"&gt;Axandra Newsletter&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If this is true, a blog will be more likely to be found if it is focused; &lt;em&gt;&lt;strong&gt;about one topic&lt;/strong&gt;&lt;/em&gt;. A blog post&amp;nbsp;will be&amp;nbsp;more likely to be found if it is &lt;em&gt;&lt;strong&gt;about one thing&lt;/strong&gt;&lt;/em&gt; and closely in&amp;nbsp;context with the blog.&lt;/p&gt;</Description>
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                  <Title>Latent Semantic Indexing (LSI) - theory, praxis, outlook</Title>

                  <Synopsis>Latent Semantic Indexing seems to provide a new, but long expected shift in the way the big engines rank sites in the SERPs.</Synopsis>

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                  <Title>Telcordia Latent Semantic Indexing (LSI) Demo Machine</Title>

                  <Synopsis>Latent Semantic Indexing (LSI) is a novel, patented information retrieval method developed at Telcordia Technologies, Inc. </Synopsis>

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