88893 Resource 76407 24 24 1112544486435 1112544558597 Controlled Why let your ad agency write your blog? As agencies try to push their way into your blogging communications, be careful to make sure they don't pollute the message. <p>Good point...</p><p>&quot;<em>Hint: weblogs aren't ads. They are conversation tools. They are tools to build relationships with other people (and organizations) in a scalable way.&quot;</em> -- <a title="The Red Couch" href="http://redcouch.typepad.com/weblog/2005/04/why_let_your_ad.html" target="_blank">The Red Couch</a></p><p>My advice - ad agencies are great for brochures, but people want to read about your company and products from people that make and sell your products.</p> 9 application/xml false Ad Agency The Red Couch The Red Couch: Why let your ad agency write your blog? My two cents? A good blog is written by an authority who is passionate about his/her topic. http://redcouch.typepad.com/weblog/2005/04/why_let_your_ad.html Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; {A616E9AA-0643-09A4-D454-5C78ACBBFC9C}; MyIE2; .NET CLR 1.0.3705; .NET CLR 1.1.4322) 67.166.57.6 67.166.57.6 bfrench false true false false true 174050 false false true false false false true 76407 blog blogsite/Blogsite/web