The Myth of Rankings: Beyond Search Optimization

90519 Resource 76407 24 21 1114562774625 1200796485372 Controlled The Myth of Rankings

The "ranking-centric" mindset is an incomplete version of reality.

We're not SEO (search engine optimization) experts, but we're smart enough to know that the SEO puzzle is just one piece of a much bigger puzzle.In our view, SEO has many facets - organic search, pay-per-click, pay-per-impression, targeted ads, RSS, syndication, etc. But as <a title="The Myth of Rankings: Beyond Search Optimization" href="http://www.marketingprofs.com/5/buresh9.asp" target="_blank">Scott Buresh</a> points out, all of this is part of a bigger puzzle - your business requirements for e-commerce. Indeed, Chris Boggs (a search engine expert) believes there is a <a title="The Ranking Puzzle" href="http://www.instantposition.com/website-promotion/ranking.cfm" target="_blank">Ranking Puzzle</a> (to which he claims SEO is a component piece as well as public relations). His article is informative and compelling."More and more frequently, people are getting into SEO for the wrong reasons (and sometimes for no real reason at all). Achieving high rankings for targeted keyphrases, while an admirable and worthwhile goal, is really only a small piece of the entire online marketing puzzle." -- Scott BureshI see people spending 90% of their time worrying about one facet of SEO; high ranks on a small number of key terms. Philosophically, this seems like a waste of time. Wouldn't it be better if you could focus on your content and allow the key-terms issue to just happen naturally and without effort? This is what Blogsite is all about. Take 90% of that energy and use it to create compelling stories and information about you company and your products. When you've achieved this realignment of your efforts, you'll be much closer to meeting your overall e-commerce requirements. 9 application/xml false page rank ranking puzzle seo puzzle seo strategy The Myth of Rankings: Beyond Search Optimization The following is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO): http://www.marketingprofs.com/5/buresh9.asp The Ranking Puzzle The five puzzle pieces I propose to be of most importance in gaining rankings for relevant search terms include: "Usability," "SEO," "Linking," "Advertising," and "Public Relations." http://www.instantposition.com/website-promotion/ranking.cfm Google Information for Webmasters Make pages for users, not for search engines. Don't deceive your users, or present different content to search engines than you display to users. http://www.google.com/webmasters/guidelines.html#quality Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 aseidl 68.40.167.222 false true false false true 174050 false false true false false false true 76407 blog blogsite/Blogsite/web