The long tail of software. Millions of Markets of Dozens.

91177 Resource 76407 24 24 1115489646094 1115490145123 Controlled SEO -- Be Careful What You Wish For

If you think a top ten ranking on a popular term is a guarantee for success, think again...

Everyone wants a top ten ranking on a popular search term. They offer bragging rights and they're lucrative, right? Not necessarily, and Excite has the data to prove that popular top tens represent very small amounts of business."The most interesting statistic however, was that while the top 10 searches were thousands of times more popular than the average search, these top-10 searches represented only 3% of our total volume. 97% of our traffic came from the “long tail” – queries asked a little over once a day." -- <a title="The long tail of software. Millions of Markets of Dozens." href="http://bnoopy.typepad.com/bnoopy/2005/03/the_long_tail_o.html" target="_blank">Joe Krause</a> (co-founder of <a title="Excite" href="http://excite.com/" target="_blank">Excite</a>)I submit that not only are popular terms smaller with respect to potential business segments, they are typically ambiguous. <a title="Plays (Pioneer Drama)" href="http://myst-technology.com/mysmartchannels/public/blog/11178" target="_blank">Plays</a> is a good example; broadway, ESPN, and the NFL would all love #1 for this term yet sizeable portions of each audience are simply not quality prospects."Overture figured it out... but it wasn’t a traditional advertising marketplace like television ... it was a special kind of marketplace where small advertisers could reach small markets efficiently." e.g. - <a title="Advertorial" href="http://en.wikipedia.org/wiki/Advertorial" target="_blank">Blogsites as Advertorials</a>Of ten-plus million queries a day, the average search was nearly unique.Our own search engine referer statistics bears this out - hundreds and thousands of clicks from search requests that are mostly unique. This confirms my hunch that it's more important to pay attention to the last search query entered before the searcher decides they've found what they're looking for. 9 application/xml false advertorial blogsite Excite popular search terms seo the long tail top ten The long tail of software. Millions of Markets of Dozens. Of ten-plus million queries a day, the average search was nearly unique. http://bnoopy.typepad.com/bnoopy/2005/03/the_long_tail_o.html Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; {A616E9AA-0643-09A4-D454-5C78ACBBFC9C}; MyIE2; .NET CLR 1.0.3705; .NET CLR 1.1.4322) 67.166.57.6 67.166.57.6 bfrench false true false false true 174050 false false true false false false true 76407 blog blogsite/Blogsite/web