94307 Resource 76407 24 21 1120457917347 1206200294532 Controlled The Business of Blogging

An informal eMarketer survey finds that just 4% of major US corporations have blogs available to the public � and even fewer produce active sites with the link and feedback features that most readers associate with true blogs.

<p>There was also&nbsp;a time when 4% of companies had a web site - remember those days? It was about 10 years ago - seems like yesterday. We can't imagine doing business now without a web site and in far <u><em>less</em></u> than ten years, most businesses will be blogging. They'll adopt this idea not because it's a fad, but because it saves them (and their customers) time and money.</p><p>&quot;<em>Blogging is an explosively popular social phenomenon that is spilling into the business world</em>.&quot; -- <a title="The Business of Blogging" href="http://www.emarketer.com/Article.aspx?1003396" target="_blank">Ezra Palmer</a></p><p>Hmmm, where have I heard this before? Oh yea - instant messaging! Companies historically adopt new ideas based on successful use by individuals, and blogging seems to be following a similar pattern.</p><p /> 9 application/xml false blog adoption business blog business blogging corporate blog When it comes to business, are blogs the wave of the future? Should your company invest time and resources in blogs or concentrate on the thousand-and-one other Internet initiatives that are on your plate? http://www.emarketer.com/Article.aspx?1003396 How to boost your bottom line and create a word-of-mouth revolution. http://www.advancedbusinessblogging.com/?p=90 Rok interviews me on how a company can profit from a corporate blog, how blogs relate to branding, blogs and direct marketing, what companies should blog about... and more. http://www.wordbiz.com/x9ksp38/debbie_weil2.mp3 audio/mp3 1 Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 aseidl 68.40.167.222 false true false false true 174050 false false true false false false true 76407 blog blogsite/Blogsite/web