Blogging Inward

98667 Resource 76096 24 1 1123301759708 1201579204489 Controlled Blog Business Summit

Publish and Prosper - How to make blogs work for your business.

The <a title="Blog Business Summit" href="http://www.blogbusinesssummit.com/" target="_blank">Blog Business Summit</a> looks to be shaping up as a great event. I wish I could attend; the session by Pete Blackshaw and team (<a title="Staying on top of the buzz" href="http://blogbusinesssummit.com/2005/06/staying_on_top_.htm" target="_blank">Staying on top of the Buzz</a>) looks particularly interesting. When I first saw the title of the event, I immediately raced to the website (which is a blogsite - two thumbs up for that) hoping to see some evidence of sessions to help businesses use blogs internally. Some of our biggest customers use blogs to <a title="Blogging Inward" href="http://myst-technology.com/public/item/36887" target="_blank">blog inward</a>, and I think there would be great interest if a session or two covered blog security and enterprise use for knowledge management purposes.While poking around, I also noticed some lead-in commentary posted by DL Byron, namely When is a Blog a Blog. This is a particular annoying topic for me because any argument about the definition of a "blog" grinds against a fundamental success pattern when implementing solutions - business requirements. The definition of a blog is irrelevant; the business requirements should be the primary guideposts for deciding how best to use blog-like technologies and products."The proper blog, the blog police, and the experts ... I insist that it’s a balance between giving the blogosphere the proper respect and your business goals." -- DL ByronThis is a rational approach when considering what you should do with blogs in your business. Consider the important aspects of the blogosphere and why it works so well, but pay close attention to your customers and business requirements. On a weekly basis I'm asked why our <a title="MyST Blogsite" href="/">blogsites are significantly different</a> from other blog products; specifically other blog products. The answer is simple - an <a title="What is a blogsite?" href="item/76958">Advertorial Blogsite</a> is not a blog; it's part...<ul><li>Editorial system </li><li>Advertising system </li><li>Intelligence system </li><li>Briefing system </li><li>Syndication system </li><li>Thought leadership system </li><li>Collaboration system </li><li>Newsmastering system </li><li>Content management system </li><li>Quality assurance system </li><li>Blogging system</li><li>Brand building system</li><li>Reputation management system</li></ul>There is no shortage of religious debates about the definition of a blog. I find these debates (which typically lack any contextual guard-rails) a waste of time. Pseudo-blog criticism is a misdirected attempt to homogenize the blogosphere; perhaps maintain some sort of purity and sameness. Unfortunately, a large number of people that blog, also believe that businesses share the same requirements that satisfy their personal requirements; which is hardly the case. If you want to criticize anything (especially information technology implementations), consider criticizing the implementations in the context of specific business requirements. 9 application/xml false advertorial blogsite blog business summit commercial weblogs Blogging Inward Chad Dickerson's 'Blogging To Ourselves' article articulates a use case for blogs that has been in use for more than a year at MyST Technology Partners. http://myst-technology.com/mysmartchannels/public/item/36887 Blog Business Summit This event will show you how your business can leverage current real-world blogging techniques, tools and platforms to promote and enhance your ventures. http://www.blogbusinesssummit.com/ Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 $Admin false true false false true 174050 false false true false false false true 76096 blog blogsite/Blogsite/web