Branded Topic Clouds Bolster Corporate Visibility

Unbranded Topic Cloud

Branded Topic Cloud

Each MyST Blogsite® automatically assembles a list of keywords and phrases, used throughout the site, into an easily navigable map, called a Topic Cloud™.  Topic Clouds have several benefits including helping visitors locate content of interest and aiding search engines in classifying blogsite content.  By default, Topic Cloud pages take on a generic look that is the same for all MyST Blogsite clients.  Now, clients can upgrade their blogsites to contain Topic Clouds that carry their brand.

While Topic Clouds have always helped increase a blogsite's search engine visibility, referrals to the unbranded version immediately create a MyST brand impression.  With Branded Topic Clouds, the first impression is of the company's brand.  In other words, the new version leverages the high visibility of Topic Clouds to promote a blogsite owner's brand and online presence.

Analytics are now maintained for the new, branded Topic Clouds.  Hence, clients can track visitor traffic and pathways to and from their Topic Cloud pages.  Author pen names have also been added to a site's Topic Cloud to help visitors easily locate posts that were written by a specific author.

Contact info@blogsite.com to learn how you can add this feature to your blogsite.