Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Three aspects of social media are truely qualitative departures from the past.
A published article is no longer the start of a discussion, nor does its channel any longer host that discussion. A published article contributes to The Conversation around the topic at hand (which in most cases was already taking place in various shapes elsewhere) and which can unfold in a thousand different directions in conversation threads across the Web and over time.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
