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     <title>Brand Building | MyST Blogsite®</title><link>http://blogsite.com/public/item/196295</link><description>&lt;h3&gt;Your brand is not your logo.  It's not your product or service.  Your brand is a person's gut feeling about your product or service.  How you build and manage your brand is one of your most important marketing challenges.&lt;/h3&gt;
		&lt;p&gt;&lt;i&gt;Brand equity&lt;/i&gt; is all about the benefits that accrue to your product or service with its brand name compared to 
those that would accrue to the same product or service without its brand name.&amp;nbsp; Many marketing researchers believe 
that &lt;b&gt;brand equity is among a company's most valuable assets&lt;/b&gt;.&lt;/p&gt;
&lt;p&gt;But your brand is defined by &lt;i&gt;people&lt;/i&gt;; not by you.&amp;nbsp; It's the gut feeling they have when they encounter your 
product or service.&amp;nbsp; The key to shaping and enhancing your brand is building familiarity and trust.&amp;nbsp; Use the 
resources below to learn more about the value of brand building.&amp;nbsp; Then
&lt;a title="Contact Us to Discuss Your Online Brand Building Strategy" href="/contact"&gt;contact us&lt;/a&gt; to discuss how a 
professionally managed advertorial blogsite can become the cornerstone of your online brand building strategy.&lt;/p&gt;

	</description><language>en-us</language><copyright>Copyright © 2009 MyST Technology Partners, Inc.--All Rights Reserved | This channel is part of the MyST Blogsite blogsite--Powered by MyST Blogsite®.</copyright><pubDate>Tue, 16 Mar 2010 01:07:26 -0500</pubDate><lastBuildDate>Tue, 16 Mar 2010 01:07:26 -0500</lastBuildDate><generator>MySmartChannels V3.0 (MyST Web Service Platform V6.00.0828)</generator><image><url>http://blogsite.com/public/styles/blogsite/Blogsite/images/blogsite-feed.jpg</url><height>31</height><width>88</width><link>http://blogsite.com</link><title>MyST Technology Partners, Inc. RSS Web Feed | Powered by MyST Blogsite®</title><description>MyST Blogsite MyST Blogsite®</description></image>
       
       
       
       
       
       
       
     
     <item><title>Brand management - Wikipedia, the free encyclopedia</title><link>http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Den.wikipedia.org%25252Fwiki%25252FBrand_management%2526view%253Dbriefing</link><description>&lt;img alt='' height='1' width='1' border='0' src='http://blogsite.com/click/~briefing-196295-i1/0' /&gt;Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived ...</description><guid isPermaLink="true">http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Den.wikipedia.org%25252Fwiki%25252FBrand_management%2526view%253Dbriefing</guid><pubDate>Tue, 16 Mar 2010 01:07:26 -0500</pubDate>
                  

                  

                  

        
                  

                  

                  

        </item><item><title>Journal of Brand Management</title><link>http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.palgrave-journals.com%25252Fbm%25252F%2526view%253Dbriefing</link><description>&lt;img alt='' height='1' width='1' border='0' src='http://blogsite.com/click/~briefing-196295-i1/0' /&gt;Brand Management is the leading authoritative journal on brand strategy. It draws together cutting-edge analysis and latest thinking from leading figures at ...</description><guid isPermaLink="true">http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.palgrave-journals.com%25252Fbm%25252F%2526view%253Dbriefing</guid><pubDate>Tue, 16 Mar 2010 01:07:26 -0500</pubDate>
                  

                  

                  

        
                  

                  

                  

        </item><item><title>Liquid Agency Brand Marketing</title><link>http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.liquidagency.com%25252F%2526view%253Dbriefing</link><description>&lt;img alt='' height='1' width='1' border='0' src='http://blogsite.com/click/~briefing-196295-i1/0' /&gt;Liquid Agency Brand Marketing · Services · Overview · Brand Strategy · Brand Identity · Digital Branding · Brand Environments · Liquid Launch ...</description><guid isPermaLink="true">http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.liquidagency.com%25252F%2526view%253Dbriefing</guid><pubDate>Tue, 16 Mar 2010 01:07:26 -0500</pubDate>
                  

                  

                  

        
                  

                  

                  

        </item><item><title>Online Marketing | Branding | CMO | Marketing News | Chief ...</title><link>http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.brandweek.com%25252F%2526view%253Dbriefing</link><description>&lt;img alt='' height='1' width='1' border='0' src='http://blogsite.com/click/~briefing-196295-i1/0' /&gt;Use your cell phone, PDA or Blackberry to gain instant access to the latest brand marketing news, trends and data in the industry. ...</description><guid isPermaLink="true">http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.brandweek.com%25252F%2526view%253Dbriefing</guid><pubDate>Tue, 16 Mar 2010 01:07:26 -0500</pubDate>
                  

                  

                  

        
                  

                  

                  

        </item><item><title>Involver for Pages - Complete Brand Marketing on Facebook | Involver</title><link>http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.involver.com%25252Fpages%2526view%253Dbriefing</link><description>&lt;img alt='' height='1' width='1' border='0' src='http://blogsite.com/click/~briefing-196295-i1/0' /&gt;Take the Tour. Don't need a tour? Jump straight to our pricing plans. Thousands of great brands have built engaging Facebook fan pages with great apps like ...</description><guid isPermaLink="true">http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.involver.com%25252Fpages%2526view%253Dbriefing</guid><pubDate>Tue, 16 Mar 2010 01:07:26 -0500</pubDate>
                  

                  

                  

        
                  

                  

                  

        </item><item><title>Brand management</title><link>http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dchangingminds.org%25252Fdisciplines%25252Fbrand_management%25252Fbrand_management.htm%2526view%253Dbriefing</link><description>&lt;img alt='' height='1' width='1' border='0' src='http://blogsite.com/click/~briefing-196295-i1/0' /&gt;Brand Management not only means managing the brand--it also means managing the company in a total way for creating, making and keeping the brand promise.</description><guid isPermaLink="true">http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dchangingminds.org%25252Fdisciplines%25252Fbrand_management%25252Fbrand_management.htm%2526view%253Dbriefing</guid><pubDate>Tue, 16 Mar 2010 01:07:26 -0500</pubDate>
                  

                  

                  

        
                  

                  

                  

        </item><item><title>Marketing - Brands - Process of Building a Brand</title><link>http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dtutor2u.net%25252Fbusiness%25252Fmarketing%25252Fbrands_building_brands.asp%2526view%253Dbriefing</link><description>&lt;img alt='' height='1' width='1' border='0' src='http://blogsite.com/click/~briefing-196295-i1/0' /&gt;This leads onto another important factor in brand-building: the need to invest in the brand over the long-term. Building customer awareness, communicating ...</description><guid isPermaLink="true">http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dtutor2u.net%25252Fbusiness%25252Fmarketing%25252Fbrands_building_brands.asp%2526view%253Dbriefing</guid><pubDate>Tue, 16 Mar 2010 01:07:26 -0500</pubDate>
                  

                  

                  

        
                  

                  

                  

        </item><item><title>9 Tips For Brand Building With Web Design | Webdesigner Depot</title><link>http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.webdesignerdepot.com%25252F2009%25252F05%25252F9-tips-for-brand-building-with-web-design%25252F%2526view%253Dbriefing</link><description>&lt;img alt='' height='1' width='1' border='0' src='http://blogsite.com/click/~briefing-196295-i1/0' /&gt;May 18, 2009 ... First of all, what is a brand? A brand is a symbol. Symbols are designs which represent something else, and a brand is meant to package all ...</description><guid isPermaLink="true">http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.webdesignerdepot.com%25252F2009%25252F05%25252F9-tips-for-brand-building-with-web-design%25252F%2526view%253Dbriefing</guid><pubDate>Tue, 16 Mar 2010 01:07:26 -0500</pubDate>
                  

                  

                  

        
                  

                  

                  

        </item><item><title>Corporate Brand Marketing - Marketing Branding Media Communications</title><link>http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.brandidentityguru.com%25252Fbrand-marketing.htm%2526view%253Dbriefing</link><description>&lt;img alt='' height='1' width='1' border='0' src='http://blogsite.com/click/~briefing-196295-i1/0' /&gt;Brand marketing is the art/science of making the right impression on prospects. It's the active process of discovering, developing and bringing the right ...</description><guid isPermaLink="true">http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.brandidentityguru.com%25252Fbrand-marketing.htm%2526view%253Dbriefing</guid><pubDate>Tue, 16 Mar 2010 01:07:26 -0500</pubDate>
                  

                  

                  

        
                  

                  

                  

        </item><item><title>Amazon.com: Strategic Brand Management: Building, Measuring, and ...</title><link>http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.amazon.com%25252FStrategic-Brand-Management-Building-Measuring%25252Fdp%25252F0131201158%2526view%253Dbriefing</link><description>&lt;img alt='' height='1' width='1' border='0' src='http://blogsite.com/click/~briefing-196295-i1/0' /&gt;Take it from the students, don't rely on Strategic Brand Management as your definitive source for understanding the strategic power of brand building. ...</description><guid isPermaLink="true">http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.amazon.com%25252FStrategic-Brand-Management-Building-Measuring%25252Fdp%25252F0131201158%2526view%253Dbriefing</guid><pubDate>Tue, 16 Mar 2010 01:07:26 -0500</pubDate>
                  

                  

                  

        
                  

                  

                  

        </item><item><title>Brand Building Video Blog by Martin Lindstrom ??? Brand Management</title><link>http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.martinlindstrom.com%25252Findex.php%25252Fcmsid__video_blog%2526view%253Dbriefing</link><description>&lt;img alt='' height='1' width='1' border='0' src='http://blogsite.com/click/~briefing-196295-i1/0' /&gt;Brand Building Video Blog by Martin Lindstrom ??? Brand Management Learn from Martin Lindstrom. Watch the latest branding strategies and success stories ...</description><guid isPermaLink="true">http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.martinlindstrom.com%25252Findex.php%25252Fcmsid__video_blog%2526view%253Dbriefing</guid><pubDate>Tue, 16 Mar 2010 01:07:26 -0500</pubDate>
                  

                  

                  

        
                  

                  

                  

        </item><item><title>BRAND MANAGEMENT - What Brands Mean To the Consumer and How To ...</title><link>http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.1000ventures.com%25252Fbusiness_guide%25252Fmarketing_brands.html%2526view%253Dbriefing</link><description>&lt;img alt='' height='1' width='1' border='0' src='http://blogsite.com/click/~briefing-196295-i1/0' /&gt;Strategic Brand Management Process: Four Steps1. Identifying and establishing brand positioning and values. Planning and implementing brand marketing ...</description><guid isPermaLink="true">http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.1000ventures.com%25252Fbusiness_guide%25252Fmarketing_brands.html%2526view%253Dbriefing</guid><pubDate>Tue, 16 Mar 2010 01:07:26 -0500</pubDate>
                  

                  

                  

        
                  

                  

                  

        </item><item><title>Brand Marketing: Guinness | Fast Company</title><link>http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.fastcompany.com%25252Fmagazine%25252F58%25252Fmarketing.html%2526view%253Dbriefing</link><description>&lt;img alt='' height='1' width='1' border='0' src='http://blogsite.com/click/~briefing-196295-i1/0' /&gt;How do you refresh a 243-year-old brand? By brewing a modern experience that combines the power of history with the allure of contemporary design.</description><guid isPermaLink="true">http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.fastcompany.com%25252Fmagazine%25252F58%25252Fmarketing.html%2526view%253Dbriefing</guid><pubDate>Tue, 16 Mar 2010 01:07:26 -0500</pubDate>
                  

                  

                  

        
                  

                  

                  

        </item><item><title>Brand - Wikipedia, the free encyclopedia</title><link>http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Den.wikipedia.org%25252Fwiki%25252FBrand%2526view%253Dbriefing</link><description>&lt;img alt='' height='1' width='1' border='0' src='http://blogsite.com/click/~briefing-196295-i1/0' /&gt;Careful brand management seeks to make the product or services relevant to the ..... some of the important brand building tools are: 1.Public relations 2. ...</description><guid isPermaLink="true">http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Den.wikipedia.org%25252Fwiki%25252FBrand%2526view%253Dbriefing</guid><pubDate>Tue, 16 Mar 2010 01:07:26 -0500</pubDate>
                  

                  

                  

        
                  

                  

                  

        </item><item><title>Journal of Product &amp; Brand Management information</title><link>http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.emeraldinsight.com%25252Finfo%25252Fjournals%25252Fjpbm%25252Fjpbm.jsp%2526view%253Dbriefing</link><description>&lt;img alt='' height='1' width='1' border='0' src='http://blogsite.com/click/~briefing-196295-i1/0' /&gt;Journal of Product and Brand Management publishes articles that enrich the practice of product and brand management while simultaneously making significant ...</description><guid isPermaLink="true">http://blogsite.com/click/~briefing-196295-c1/blogsite.com/public/blog/196295%253Furl%253Dwww.emeraldinsight.com%25252Finfo%25252Fjournals%25252Fjpbm%25252Fjpbm.jsp%2526view%253Dbriefing</guid><pubDate>Tue, 16 Mar 2010 01:07:26 -0500</pubDate>
                  

                  

                  

        
                  

                  

                  

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