MyST Blogsite Briefings

Advertorial Marketing

Mon, 04 Feb 2008 17:55:03 -0500

It is well known that editorial content conveys greater credibility than paid placement advertising. Advertorial marketing should be a cornerstone of every brand building initiative.

The power of advertorial marketing has been leveraged in print media, television, and radio for decades. Advertorials educate, create a sense of familiarity, and build trust.

A professionally managed advertorial blogsite is a potent marketing platform because it combines the power of advertorial content with the benefits of Web 2.0 technologies, giving your message both reach and staying power. Reach comes from search engine optimization, blogosphere referrals, content syndication, social tagging, and so on. And unlike traditional media forms (e.g., print, direct mail, television, radio), blogsite content remains online, discoverable, and accessible for as long as you wish—continuing over time to reinforce your brand equity with near-zero incremental carrying cost.

Contact us to discuss how a professionally managed advertorial blogsite can become the cornerstone of your online marketing strategy.

Brand Building

Sun, 03 Feb 2008 13:42:12 -0500

Your brand is not your logo. It's not your product or service. Your brand is a person's gut feeling about your product or service. How you build and manage your brand is one of your most important marketing challenges.

Brand equity is all about the benefits that accrue to your product or service with its brand name compared to those that would accrue to the same product or service without its brand name. Many marketing researchers believe that brand equity is among a company's most valuable assets.

But your brand is defined by people; not by you. It's the gut feeling they have when they encounter your product or service. The key to shaping and enhancing your brand is building familiarity and trust. Use the resources below to learn more about the value of brand building. Then contact us to discuss how a professionally managed advertorial blogsite can become the cornerstone of your online brand building strategy.

Software as a Service (SaaS)

Tue, 15 Jan 2008 15:35:02 -0500

SaaS is one the fastest growing IT segments and its benefits are not just theoretical. A growing number of success stories from major, brand name companies clearly illustrate the tangible and measurable business benefits of SaaS.

Chief Blogging Officer

Fri, 07 Jan 2005 22:54:39 -0500

As the commercial blogging market emerges, new roles are springing up. Chief Blogging Officer is one that illustrates how seriously companies are embracing weblogs, blogsites, and syndication.

Public Relations Weblogs

Fri, 31 Dec 2004 12:20:13 -0500

PR is vital to creating and strengthening brand identities and ensuring an organization is perceived favorably. Companies large and small are embracing weblogs, blogsites, and content syndication as part of their PR strategy.

Online Media Rooms

Fri, 31 Dec 2004 12:20:11 -0500

Journalists are deadline oriented and tend to do their jobs better when information is available on a moment's notice. Online media rooms eliminate friction that can result in lost opportunities for greater visibility.

A professionally managed advertorial blogsite is a potent marketing platform that combines the power of advertorial content with the benefits of Web 2.0 technologies, giving your message both reach and staying power.

Reach comes from search engine optimization, blogosphere referrals, content syndication, social tagging, and so on. The staying power is in the online discoverability and accessibility of your branded content for as long as you wish.

So, unlike traditional media forms (print, direct mail, television, radio), your brand equity is reinforced continually over time with near-zero incremental carrying cost.

Getting Started is easy! Apply now for a no-cost, no-obligation consultation to see how our team of professionals can help you amplify your company's voice on the web.

Market Communication Weblogs

Fri, 31 Dec 2004 12:20:10 -0500

Marketing communications delivers your message to your target customers, raising awareness, changing attitudes, attracting new customers, and increasing retention. Companies are discovering the communication power of blogsites and content syndication.

Internet Visibility

Fri, 31 Dec 2004 12:20:08 -0500

Search engines bring focused, target market web surfers to your site. Companies serious about earning a share of the Internet market should be committed to securing top 10 rankings for keywords and phrases relevant to their products and services.

MyST Blogsite Briefings

Advertorial Marketing

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Brand Building

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Software as a Service (SaaS)

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Chief Blogging Officer

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Public Relations Weblogs

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Online Media Rooms

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Market Communication Weblogs

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Internet Visibility

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