Flawed Marketing Strategy: SEO Without Social Media

Sat, 27 Jun 2009 23:18:43 -0400

If you had a CSMO (Chief Social Media Officer), she'd probably design a search optimization strategy that embraced social media for brand awareness and pervasive discoverability of your business.

I've written many times about the intense dependency of social media on your SEO strategy. Since I probably sound like a broken record, I’ll let some other folks (very solid experts) say it for your benefit and better than I ever could.

The following articles were each published in the last few weeks and include commentary by Fast Company and other SEO experts. While optimizing specific product pages might have passed for a good SEO strategy three years ago, this is no longer the case. VC’s, CEO’s, CMO’s, IT groups and especially your prospects know this already.

Creating an SEO strategy without incorporating the “social media” term is nothing short of a flawed marketing strategy.

You Can't Separate Social Media and SEO
SEO & Social Media: The PB&J of Web Marketing
Where Social Media Fits Into the SEO Equation
Using SEO and Social Media Marketing Together

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Flawed Marketing Strategy: SEO Without Social Media