Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
A Topic Cloud® provides a simple view of important keywords and key-phrases used
in a blogsite. The topic cloud view makes it easy to identify
subjects that
are discussed in the blogsite—frequently discussed subjects are presented
in larger type and brighter colors while seldom-discussed subjects are
represented more subtly.
The top-level cloud provides a high-level view of the subjects discussed in
the blogsite. Simply click on a specific word or phrase to focus your
search. As you drill into a subject
area, the cloud may become smaller or larger depending on the granularity of
your search. At every point, however, you have direct access to related
blogsite content in the lower portion of your browser window.
The tag taxonomy view shows a family of related keyword and
key-phrases (i.e., "tags") mentioned in the blogsite. This view helps you
discover and navigate between related subject matter. This becomes
increasingly valuable as the number of search results grows.
To illustrate, consider the following scenario. Imagine that a weblog
author tagged a particular posting with "market communication blogsite".
The tag taxonomy would show how this key-phrase is related to other phrases such
as, "market communication", "communication blogsite", and others. Further
imagine another author tagged a different post with "project management
blogsite". Like "market communication blogsite", this phrase is related to
the more general phrase "blogsite" (and others).
Now, if you drilled into (i.e., searched) the topic cloud for the term
"blogsite", the results would include the two items described above and,
perhaps, others. If the number of results were small, you could simply
browse the available results. On the other hand, if the number of results
were large, you could use the tag taxonomy view to browse results classified
into related subject groupings. For example, under "blogsite" you would
see that there are results for "market communication blogsite", "project
management blogsite", and possibly others.
Using the taxonomy view as your guide, you can quickly focus your inquiry on
subjects of interest.
An abstract topic tag; not referenced directly by any content item but helpful for finding related tags
A topic cloud; click to view cloud surrounding a different tag
A content item (e.g, a weblog post)
A content channel (e.g, a weblog)
Reference link; click to open item in a new browser window
Tagged Content (46 Results)
About the Tagged Content View
The tagged content view shows blogsite content (i.e., weblog posts,
FAQs, briefings, etc.) tagged with one or more of the keywords or key-phrases
from the current topic cloud. Results are presented in reverse
chronological order (i.e., newest first). Ages are shown in human-friendly
units, such as "3 days ago" or "9 weeks ago", but you can see exact times and
dates by hovering over an age value.
Results include useful details about each item including, title, brief
summary, age, author, containing channel (i.e., where the item was posted), etc.
This view also provides numerous navigation capabilities including, opening the
item in the same window or in a new window; opening the containing channel; or
navigating to related items (via the taxonomy view by clicking a tag link).
Content quality has a significant impact on search and discoverability of your information - don't risk all your blogging effort with substandard publishing practices.
Our client, Innovation Network for Communities (INC), thoughtfully soft-launched their site on Inaguration Day. nuPOLIS is a new resource for social innovators working in communities around the world.
Created 18 months ago by Amy Fuller in Blogsite News
A new study finds that blogs can have more impact on purchase decisions than social networks. Blogs provide a trusted resource that may lead to deeper understanding and conversation that influences purchase decisions.
Marketing advertorials, business blogs, and blogs -- what's the difference? To help you understand the science of advertorial marketing with MyST Blogsite®, we've announced the availability of a free comprehensive seminar for your business and staff.
Created 26 months ago by Bill French in Blogsite News
Very few people think about their blog content or blog architecture in the context of durability but like anything you build, it's a future success factor.
There's a lot of controversy concerning the right way to measure your business blogging efforts; but few seem to start from a list of stated objectives.
It is well known that editorial content conveys greater credibility than paid placement advertising. Advertorial marketing should be a cornerstone of every brand building initiative.
When it comes to domain name management, there are many ways to do it wrong, and only a few (perhaps one) way to do it right. For this reason alone, there's is no question that business people who blog, should outsource this problem.
There's not much debate about this in the blogosphere because most blog tools don't have the agility to easily create and display pen names. But it's an important question to consider in a business advertorial blog.
I’d much rather eliminate blog-crawling spambots than track down and prosecute individuals that use weblogs to make false or misleading claims about their business.
MyST Blogsite is More than a Blog. MyST Blogsite is a very effective way to improve your Internet visibility, establish thought leadership, and build brand equity.
An informal eMarketer survey finds that just 4% of major US corporations have blogs available to the public � and even fewer produce active sites with the link and feedback features that most readers associate with true blogs.
The use of weblogs for deeper conversations and RSS for greater reach is starting to make sense even to the publishing industry. But the more important issue--sustained competitive advantage--is possible by understanding "time-to-relevance".
In the new age of information personalization, few of us consider providing less information. But it makes sense to target your advertorial message like a laser beam.
Imagine a blog post that can carry data payloads in the post. Bluctures is a stupid little term I pulled out of the sky to describe the idea of embedding data elements in blog posts.
I've written many things about the success factors in blogging, but this article provides some new and interesting perspectives on getting the most from your weblog.
A blogsite is a weblog application that integrates multiple content channels (i.e., weblogs, syndicated feeds, private forums, FAQs, etc.) to address specific business requirements.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
